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13.2 seconds

As per Gordon Hotchkiss, President and CEO of Enquiro Search Solutions, Inc, that’s how much time you have to convince visitors once they are on your landing page, that they are in the right place and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on the right site.

Landing pages are those pages that prospective customers arrive on after clicking on a link or URL sent to them in a promotional email, or to which ad banners or pay per clicks ads are linked.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

These campaigns are used to generate interest about the product and most importantly, to get users to take action. Landing pages are often the place where visitors are converted to paying customers.

An ineffective

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

landing page can ruin even the most successful ad banner and email campaigns. It’s like getting the horse to the well, and then realizing that the well is empty. To ensure that your campaigns are a success it beco

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mes imperative to convert every lead to a sale via impressive, hard selling landing pages.

Here are six tips on designing landing pages that are effective in closing the sale.

1. Identify your user.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

B2B (business-to-business) customers and B2C (business-to-consumer) customers are very different in their behavior and need to be treated differently. B2B buyers tend to focus a lot on research and will, in m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ost likelihood, come back to the website to shop. The landing pages you create for B2B shoppers must be filled with in-depth product information and testimonials about the quality of the product and the company bac

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

kground. Reliability, quality and delivery of promised goods are imperative. Also, you can use a price range instead of a specific price for these buyers. For B2C customers on the other hand, landing pages must fo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cus on making a quick sale. It is necessary to create an urgency to buy now by offering freebies and discounts to early shoppers. A single price, inclusive of shipping and taxes works best. Product photos are also

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

absolutely essential to close the sale.

2. Maintain continuity.
This is a good way to get customers to immediately recognize that they are on the right website and start browsing and buying. The graphi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s used in the marketing promotion must be similar to those on the landing pages. You can use the same graphic in both places to create an identity.

3. Give the information you have promised.
If the mar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

keting promotion said that users could read “10 Great tips about search engine marketing” then ensure that the landing pages deliver the promise. Nothing is more annoying than being misled by promotional emails tha

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t fail to deliver. If you deliver on what you promised you build trust within the customer. Failure to deliver results in mistrust.

4. Gather personal information.
Getting a user to click from promotio

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nal emails and banner ads to reach the landing pages is the first hurdle. Once you have a user on the landing pages, you have to encourage a purchase. While some users may convert to customers immediately, most wil

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

l not. Try to get some personal information about those interested, but hesitant users. Just a name and email will do (you don’t have to go into their life’s history). Offering a free report or other incentive via

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

email is a great way to get the information you want.

5. Use targeted landing pages.
For every promotion you run, create different landing pages. If you are sending the same promotion to different targ

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

et markets, create separate landing pages for the different targets. The more you customize your landing pages to meet the requirements of and fulfill the expectations of visitors from various campaigns, the better

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your conversion rate will be.

6. Include a call to action.
Effective landing pages always invite the user to browse further, to buy a product, to sign up for a newsletter. The more involved a user get

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s with your website, the greater the chances that he or she will purchase from it. Customize the landing pages so that each landing page has a call to action targeted to the specific group you are marketing to.

At

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the end of the day what you need to remember is that landing pages are where you must convert eyeballs to sales. Email promotions and banner ads can get traffic to your website. The landing page will make the sale

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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