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When you list build, you need a squeeze page. What is a sque

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eze page? A squeeze page is a web page whose primary purpose

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

is to compel the visitor to opt in to the list.

That is it.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Nothing fancy. A squeeze page simply asks visitors to becom

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

subscribers.

So what should a squeeze page have on it?

Let

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

’s start with what a squeeze page should NOT have on it.

A s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ueeze page should have no option for the visitor but to opt i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n. None. No links, no articles, no information, no Adsense,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nothing.

How to structure your squeeze page:

1) Headline.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

A great squeeze page needs a great headline. This headline

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s probably going to be the difference between an opt in or no

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t. You see, if the visitor likes the headline, and continues

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to read, it is quite likely that he or she will opt in to you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r web site.

2) A few bullet points about what they will rec

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ive when they opt in to your site or mailing list. The visit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

or is not going to opt in just because the box is there. You

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

must give them a reason to opt in.

3) An opt in box. You s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hould get the html code for this from your autoresponder comp

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ny or service.

That is all you need for a squeeze page. You

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

do not need any links, videos, graphics, audio--nothing more

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/71972/e-folder-List-Building--What-Should-be-On-Your-List-Building-Squeeze-Page.html">List Building - What Should be On Your List Building Squeeze Page?</a>

BB link (for phorums):
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With UK Affiliate Marketing income predicted to increase by 60% to nearly ?2.16 billion in 2006, Affiliate marketing is real marketing channel for your business.

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