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1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your sit

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e.

2. Create a positive online image. Tell your visitors about fundraisers you have sponsored or that you donate a part of your profits to charity.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

3. Improve your customer service on a regular basis. Try out new technologies that make it easier to communicate with your customers over the net.

4.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Ask your customers what they would like to see offered by your business in the future. This type of information can boost your sales.

5. Make sure y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ur web host isn't losing your sales. If you get an e-mail from someone that told you that they couldn't access your site, it might be your host.

6. A

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

llow your visitors experience to be an enjoyable one at your web site. Provide easy navigation, good content, fast loading graphics, search options, e

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tc.

7. Keep changing or adding freebies to your web site. If people see the same freebie in your ads they will say to themselves, "been there done th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at".

8. Add a directory to your web site. When visitors submit their web site, e-mail them confirming their link has been added and remind them to re

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

isit.

9. Organize your marketing and advertising into a plan. Create a list of daily, weekly, monthly and all other future promotional plans.

10. Tr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ade links only with web sites that your target audience or yourself would visit. They should offer their visitors valuable content or freebies.

11. G

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ain an advantage over your competition. You should find one benefit your competition doesn't offer and use it as your main selling point.

12. Design

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your e-zine so it creates multiple free advertising streams. Ask readers to forward it to people they know, offer ad trades, etc.

13. Allow your visi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ors to subscribe to an update e-zine. Anytime you make changes to your web site they can receive an informative e-mail.

14. Focus your articles on in

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

formation the targeted readers and e-zine publishers want. They will get published more often, which means free publicity.

15. Use problems to attrac

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t online traffic. Find a common online problem and use your web site to solve it. People will visit and see your ads.

16. Have an informative FAQ pag

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e at your web site. Anticipate questions your prospects or visitors may have; this will help improve your sales ratio.

17. Improve your negotiation s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ills. This'll improve your business because you're always negotiating ad swaps, supply prices, joint ventures, wages, etc.

18. Beat your competition

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

by giving away a similar product or service that they charge for. It could be add on products, warranties, servicing, etc.

19. Build a larger online

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

community by giving your visitors bonuses for participating on your message boards or chat rooms. Try free products, ads, etc.

20. Instead of startin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g an affiliate program, start a referral program. Give people discounts and free products for referring people to your site.

Copyright 2005 Paul Jess

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Would you like to increase your business? In Jay Abraham's book, Getting Everything You Can Out of All You've Got, he says there are only three ways (or a combination thereof) to increase your business and make more money.

Many companies allocate a portion of their marketing budgets to support non-profit organizations. This activity, which has become known as Cause Marketing, provides abundant benefits for both the funding companies and the causes being served.

The article is about simple tips to help you convert your Prospects to Loyal Customers. Some of the most common mistakes we make in sales have been pointed out in the article.

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