E-Folder - Business

1) Customer Base - Under the assumption that you are an existing business and have repeat business from the same customers:

A) you want to ensure that they stay loya

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l in each opportunity to buy from somebody;

B) you want to offer them additional products/services.

"A" is best done with mailings, e-mailings and telemarketing (or all) to this pri

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ed, expensively acquired select market. You need to show your continued "added value" over the competitors as well as your "special treatment" of the customer base. When somebody buys a business and pays ex

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ra for "goodwill", that is supposedly represented by loyalty due to that special treatment of customers. Make sure that you inform them that the same condition still exists. Telemarketing follow-up, if prac

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ical, to your customer base is a way to ensure loyalty and to sell "after-market" products/services.

Still, face-to-face remains the best method to sell anything! It's cheaper and more effective than lette

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s or phone calls. If your business puts you at their place, develop additional products/services to offer. It's about 1/5 the cost of getting new customers. This is the most important single effort that you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

company will make! It's called "locking the back door" before the cows get out! This also means that any additional increase in sales is just that, an increase, not replacing lost market share. If the cust

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

omers come to your place, point-of-purchase displays or flyers for the taking are an inexpensive way to promote additional products/services. Again, if you are paying extra for retail space, maximize the in

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ome potential. Have you ever bought something on impulse, off a rack, while standing in line? Some of the most productive retail space is set aside for impulse buying, especially for a captive audience (tho

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e waiting to check out). I worked in a department store in my youth. I'd likely be restocking a table when the loudspeaker would announce, "attention, ladies - there is a 1/2 off sale in linens." I would ha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e to dive out of the way to avoid the stampede.

2. Yellow Pages - For almost any business, I can give a rational argument for anything from no ad to 1/3 of a page ad. I know of service companies th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t are not in the yellow pages at all that grow at a rate of 20% per year. These companies mail and phone exclusively, and include good offerings face-to-face. Also, a full-page ad is very expensive. As long

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

as you can get noticed, it's the message, and not the size. Make your yellow page ad an ad, not a "me-too" announcement. Every piece of information that is displayed to the public must be your best ad, be i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a business card, truck, flyer or incoming phone call. If you want to think that you need yellow page exposure, make it your best shot using your best 'Value added" message. I know also of service companies

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that are for sale and not likely to be purchased because of $18,000 per month yellow page expenses. For $18,000 a month, I can do a lot of direct, controlled marketing that can be changed, cancelled or inc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

eased at a moment's notice. There are also competitive service companies that you couldn't buy that are not in the yellow pages. If you use yellow pages, make it roar to the point that the only rational res

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

onse is, "I'd be nuts not to call this company."

3. Location - If you offer retail products and you are in a decent traffic location, you are paying extra for that high traffic. Look at it as ma

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

keting costs. So, make the most of your opportunities to be noticed by a lot of people. Use "headline grabber" type statements on signs to attract them into your den or to your web site. The message, "SALE"

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

only has impact if they are predisposed to buy your product. Don't wait for them to accidentally stumble into your store. Put your most exotic, mysterious and irresistibly provocative benefits and products

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

in the window. The front of the store's main role in life is to get them into the store. Contractors pay as much as $85 for a new customer. Look at it as the carnival barker - you must inspire them to enter

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/6997/e-folder-Advertising-Strategy.html">Advertising Strategy</a>

BB link (for phorums):
[url=http://www.e-folder.org.ua/article/6997/e-folder-Advertising-Strategy.html]Advertising Strategy[/url]

If brown is the new black, then bistro table and chairs are the new furniture. Well, they would be, except that they have been around for almost two centuries now. Ask most people what a bistro table and chair set actually is and, chances are, they will shrug their shoulders and say they don't know.

Globalization has a negative and positive impact on African economies. It in effect means that you can invest in Africa without setting foot on the continent or you can work in Africa and invest save your money elsewhere.

Sometimes we say the most crazy things particularly when writing a snappy headline. Consider the following small collection of gaffes by intelligent people who meant well shame they really didn't take a closer look.

Tags

Links

E-Folder - Advertising Strategy

Related Articles: