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What can you learn about marketing from a two year old? Quite a lot actually. Two year olds are humans and will show you exactly how they will react to a sit

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

uation without any false ideals or actions to mask their true feelings.

My own two year old responds to emotions, so I figured that so would my customers in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y business. When I need her to do something, my daughter will stubbornly refuse, but I can often remind her of the fun she had last time we done it, and sh

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

will happily go along. If you can setup a similar emotional response in your customer, they will be more likely to purchase your products. Try to remind

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hem of something you know will bring out a positive response in most people, a time when they were young and enjoying a ball game or when they first succeede

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in riding a two wheel bicycle. Relate this to your products effect on their life.

My toddler doesn't like having her hair washed, to convince her to have i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t done we use a bribe we know she will want to have. A sweet, or a story book usually does the trick. Our potential customers like to think they're way beyo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d the antics of a two year old, but how many will resist this old marketing ploy of a free gift? There is a potential flaw here, my daughter has learnt to tr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to checkout the goods being offered first before she agrees to the bribe, and your customer will need some kind of assurance that the gift is worth whatever

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

effort you ask in return, whether it is to entice them to your site or get them to sign up to your email list. Make your bribe more than worth the required t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sk for your customer.

Stories draw in my little girl like nothing else (except maybe television but I digress) and her attention can be held for quite a lon

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

g time by an involving tale. But our customers won't be interested in stories right? Wrong, by painting a picture in words of how your product came about,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or why your ebook was written you will involve your potential buyer more in your copy. Making the story descriptive, and emotive will gain your customers tru

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t, and empathy. If they can relate the story to their own problem (perceived or real) then they will be more prone to buy.

My daughter also likes to feel sp

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

cial, using her name will draw a smile and a response every time. She can never ignore us when we call her name out whatever she is doing. Her attention i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

gained even when she hears her name on the TV and she will look around. Yep you guessed it, using your customers name will gain their attention too. In an e

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mail subject they will pick out their own name readily among all the other subjects. Using the name within the email also develops a feeling of one on one c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

at and intimacy which will gain their trust. It's a little more difficult on a webpage, but can be done still, using a script to request the name and then p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rsonalise the page for the potential buyer.

As you can see my two year olds actions and reactions mirror the results we will see in all of human life, and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

an be used in our marketing efforts to increase our sales. Try using some of these ideas in your marketing, and thank my toddler if you see your sales rising

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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