E-Folder - Internet and Businesses Online

In e-marketing, the website experience itself is vital. Take for example the fact that website design can affect the final outcome of online

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

transactions. The aesthetics affects the whole credibility of a business and its website, and this in turn can affect the feeling of securi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ty and resulting decision on purchases. In other words, the more a website is liked, the more it improves the attitude towards the site. In

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ddition to the effects of the aesthetics of a website, the ‘Navigation’, ‘Usability’ and ‘Complexity’ all affect potential effectiveness of

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a website and in turn a sites e-marketing ability.

Navigation and Usability
Being able to find information fairly easily and cr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ating a state of flow whereby the user without too much effort, is able to surf around your site comfortably, is the basis of good navigatio

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n. An example of good navigation can be to have a static menu that is visible on every page, in the same location. A menu across the top of

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

web-page is exactly the same on every page in the site and this allows the user to easily access any area of the site with one click of the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ouse.

If a website includes transactions, then the ability to access the ‘Shopping Basket’ and ‘Checkout’ facilities should be simple, perh

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

aps with a static menu. A very popular concept in web design and by Internet strategists is the ‘Three-Click Rule’ and this rule is that any

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hing you need to find on a website should be within ‘three clicks of the mouse’. If a user has to go through more than 3 pages from any othe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r given page on a website in order to find something, then the navigation needs to be improved.

Complexity
Another example of a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

simple to use menu structure is the Yahoo homepage (i.e. yahoo.co.uk) whereby despite there being over 100 menu choices, the layout is such

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

that the complexity of the site is not overpowering and confusing. Generally though, simplicity is key and anything which interferes or clut

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ters a website, making it more complex, should be avoided unless it definitely offers a benefit.

Functionality
In addition to s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

te architecture and navigation, the download speed of a site can be essential. Bad download speed, can lose a customer, with a customer who

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

has problems with the download speed of a given site, often likely to surf for another alternative site. These days with the mass use of bro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

adband, this is les of an issue, but still be careful. Software packages such as Photoshop offer you the option to save a copy of a picture/

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hoto as a web optimised, lower file size version (using the ‘File ? Save for Web’ menu option). By trying to keep all pictures to below 50k

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

where possible, a website will load far faster and the affects of this site design, will have a direct impact on the e-marketing of the site

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/67740/e-folder-EMarketing-The-Website-Itself-As-A-Part-Of-Your-EMarketing-Strategy.html">E-Marketing: The Website Itself As A Part Of Your E-Marketing Strategy</a>

BB link (for phorums):
[url=http://www.e-folder.org.ua/article/67740/e-folder-EMarketing-The-Website-Itself-As-A-Part-Of-Your-EMarketing-Strategy.html]E-Marketing: The Website Itself As A Part Of Your E-Marketing Strategy[/url]

Learn How to Manage Change - Learn the Organizational Iceberg - Succeed at Change Today.

Kaizen Blitz seems on the face of it an oxymoron - if Kaizen is 'continuous, unending improvement,' how can you 'blitz' it? Part of the answer may lie in the origin of the process, which is worth recalling.

Have you received a message when you emailed someone and it mentioned that this certain person is away for a vacation and would be back after a week? This is an example of autoresponder. From this scenario, do you already see the benefits they can give you? There are numerous advantages...

Tags

Links

E-Folder - E-Marketing: The Website Itself As A Part Of Your E-Marketing Strategy

Related Articles: