E-Folder - Business

You’ve invested time and money in your business and want your Yellow Page ad to work. You and your YP rep designed an ad and t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hink it’s pretty good. So you run it and sit by the phone. Before it even hits the streets, I can predict the results. Did you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

do one of the following things in your ad…

Put your name, big and bold across the top?
Place a stock photo of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a truck or any other generic object in the ad?

Forget to mention what makes you different from your competition?

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

li>Use really small type or an unusual typeface anywhere?

Did you use any of the following words in the headline: “Qua

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ity, Reliability, Low-cost, Expert, Professional, Complete, Reasonable?”

If you only did 2 or the 5 things I’ve men

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tioned, than shame on you. You are wasting value space in an ad that is supposed to get you customers. Let’s look at the probl

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ms:

Unless you’re name is Wal-Mart, try using a feature statement at the top.
A truck picture says nothing. T

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y a smiling, satisfied customer, instead.

There most be something you have to offer that sets you apart, right?

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

i>Why make it hard to read your ad?

Grab the phone book and turn to any heading. You’ll see all these modifying words.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

/li>

Why is that a troublesome? Because they are so common, they’re not even seen or highl-regarded any more. Try using

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

benefit statement like “Offering a Lifetime Guaranty,” instead. The sad part is that you are probably destroying your ad’s po

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tential without realizing it. So, how can I criticize you without even seeing your ad? That’s a fair question.

I was a YP rep

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

een designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 comp

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

anies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or po

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ition, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. Yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

must understand the ROI or return on investment and learn how to track the results as well.

So consider getting some expert

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

advice before you place your next ad. There are many good and inexpensive places to turn, some available on the internet. Mak

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sure the consultant is well qualified with at least 25 years experience. Otherwise, you’ll be wasting your own time and money

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/6623/e-folder-5-Ways-to-Destroy-Your-Yellow-Page-Ad.html">5 Ways to Destroy Your Yellow Page Ad</a>

BB link (for phorums):
[url=http://www.e-folder.org.ua/article/6623/e-folder-5-Ways-to-Destroy-Your-Yellow-Page-Ad.html]5 Ways to Destroy Your Yellow Page Ad[/url]

A retail business has special needs to handle their all the transaction when it comes to accepting credit cards it is very necessary to chose the best services of Merchant credit card services. There are number of service providers available in the market, before choosing out of them one should always take precautions.

The vast majority of people injured by their employer's negligence don't claim compensation. Why might this be?

If you’ve never planned a big marketing event or campaign before, some of the little logistics can be daunting. All the little details can seem overwhelming. The last thing you need to be worrying about is your promotional giveaways.

Tags

Links

E-Folder - 5 Ways to Destroy Your Yellow Page Ad

Related Articles: