E-Folder - Internet and Businesses Online

One of the oldest and most effective ways to market yourself online is through local small business directory listings. Small business Internet marketing requires starting with a listing of your small business in the major general directories then list

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing them in niche and industry-specific directories appropriate to your small business. It is a time consuming process to list your small business in the right directories, but a necessary one to ensure good rankings for your website.

The most essenti

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

al directory for your small business to be listed in is DMOZ, also called the Open Directory Project. All the major search engines, and most of the minor ones, rely on DMOZ, located at www.dmoz.org, for information on websites. Google gets information

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on every website it crawls from DMOZ.

You should also list your small business in Google Local and Yahoo Local. All you need to do to get listed with Google is to go to Google, click on the Local link and find the "add your business link." For Yahoo,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

go to Yahoo, click on "Directory," then click on "Submit Your Site" at the bottom of the page.

You can find other directories online by using Google or Yahoo. Type in "directory of directories" and you'll get a list of small business directories, both

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

paid and free, listed by state, industry, niche, and other categorizations. I recommend that you list in every directory that applies to your business. Here is a short list of local small business directory opportunities to help you attract local cus

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tomers for your business:

www.dmoz.org
http://dir.yahoo.com
www.joeant.com
www.jayde.com
www.avivadirectory.com
www.goguides.com
www.botw.org

Some directories, like the Yahoo directory, charge, but

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

it is well worth what you pay to be listed. Once you are included in Yahoo's small business directory, you can bet your website will be indexed in the search engine as well.

There are three primary considerations for your small business when listing

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

in directories online:

The directory's PageRank
The directory's age
Is your small business category available?

PageRank is important for SEO purposes. Internet marketing pros all recommend getting inbound links from w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ebsites with high PR. A website with a PR higher than yours will benefit you with valuable inbound links that will give you a boost in the search engines as well. The age of the directory makes it more valuable because you know that if the directory ha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

been around for more than two years then it will likely be around next year. You can get information on PageRank and the age of various directories at http://www.seocompany.ca/directory/web-directories.html.

Don't waste your time trying to get listed

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

in a directory that doesn't offer a category you'll fit into. Be sure to browse the categories at any small business directories you consider before you list your business.

Two great sources for finding web directories for your small business Interne

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t marketing efforts are www.dir-search.com and www.best-web-directories.com. The Best Web Directories website is perhaps the most comprehensive website for finding business directories online. If you want to find local customers through small business

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

directories then I recommend these two resources for finding the best places online that list small business directories for your Internet marketing efforts.

One thing you'll need to keep in mind – all directories are different. Nevertheless, you shou

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ld write your business directory listing before you submit to any directories. Your local small business directory listing shouldn't be too long, but it should include all the pertinent information: Your business name, your name, address, phone number,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

website address, e-mail address, and a short description of your business. In your business directory listing, be sure to use the best keyword two or three times to make your small business listing optimized for the search engines.

To find industry-

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

specific or niche directories, go to DMOZ or one of the other general directories and search for your industry by keyword. Then do a keyword search at Google and Yahoo along with the keyword "directory." This should return a good listing of directories

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

for your industry or niche.

One other source for listing your local small business is the local chamber of commerce's website. When you join your local chamber, they should list your website on theirs for free. The traffic you can get from this one s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ource can be well worth joining the local chamber, and almost all of the traffic will be local customers looking for your type of business. The Yellow Pages online and www.merchantcircle.com are two other sources to consider for local small business In

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ternet marketing.

More and more people are looking online for small businesses to do business with and relying less on print publications like the Yellow Pages. That's just one more reason to look for local small business directories to be listed in

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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