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Email. What would you do without it? You rely on email at work and at home. Sometimes, however, you ge

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t a reply that makes no sense. When you read it you say, "Huh?"

The recipient may have missed your poin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t because he or she was in a hurry. He or the may miss attachments for the same reason. You can wait we

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eks for a reply from someone who does not check email regularly. These tips will help you write clear e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ails and get clear replies.

1. Cite a specific subject. Avoid generalities like "news." Type somethin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g specific, like "Citizens for Clean Air and Water."

2. Write "short." Don't get lost in a word wilder

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ness. Be concise, stick to the facts, and stay on topic.

3. Note attachments. Let's say you're writin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g a grant and want your supervisor to review it. Your approach: "The grant application is attached. Pl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ase note section C."

4. Bold key words, phrases, and sentences. For example, you would type "The grant

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

application deadline is July 16th" in bold.

5. Add headings. Sometimes you have to send a long email.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Headings will help the reader follow your logic and remember your points.

6. Bullet points. It's eas

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ier to bullet information than put it in sentence form. Write one or two lead-in sentences before you st

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r your bullet list.

7. Add color. No doubt about it, color gets the reader's attention. Choose a colo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r that compliments your message. Blue represents reliability, for example. Green represents growth and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

money. Red represents excitement and power.

8. Add links. Internet links -- additional information fo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r the reader -- are time-savers. The recipient can log onto the link and read the information at their l

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

isure.

9. Ask for action. You may do this at the beginning, the end, or both. An example of an action

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

request: This brochure goes to the printer on Friday, ______ (date). Please review it today and get bac

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

k to me with your suggestions.

10. Say thanks. Your thank you doesn't have to be elaborate, but it has

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to be there. "Thanks for your help. I always enjoy working with you."

Copyright 2007 by Harriet Hodgso

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Running a business requires you to use various marketing strategies and determining when it's best to use which. One marketing strategy that you'll no doubt use often is giving out promotional products, and if you haven't had any experience yet with this strategy, here's what you should know.

People like to give referrals and they LOVE to be recognized for giving referrals. And, incentives are one of the most powerful methods of generating more of them.

With your autoresponders on set and forget, and your product flying off your virtual shelves you'd think this project was done wouldn't you? Nope, not by a long shot. There are a number of things you should consider when you are running a marketing campaign to maximize your monetization of that campaign.

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