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Understanding autoresponder metrics is one of the most important things you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

can master, if you are serious about making big money in email marketing.

Y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

u see, autoresponder metrics will show you exactly what you need to do to im

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rove your email marketing.

What are autoresponder metrics?

Autoresponder m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

trics are statistics that show you how many opens, click throughs, delivers,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and sales you make when you send out an email through your autoresponder.

W

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

at can you learn from autoresponder metrics?

You can learn which emails are

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

good, which emails are bad, and how to improve them.

Let’s get right down

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o the hard work now.

One of the most important metrics is your open rate.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f it is high, that is good. If it is low, you need to make changes.

What i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

good?

I cannot give you a number that is good for you. You see, each nich

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is different. Each list is different.

So how do you know?

You have to ge

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lots of open rates – then compare. You will have some emails with high ope

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rates, compared to your other emails. This means that these are better sub

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ject lines than other subject lines in your email campaign.

Drop or change

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he ones that are not as good. In two weeks, reevaluate. Change the ones th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t are bad. Over time, you will get better at writing good subject lines for

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your list.

Study your click through rates. What is your average? Why are s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

me of your emails getting high click through rates and others are getting lo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

click through rates.

Find out – tweak them – get them all higher over time

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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So often small business owners will attempt to tell the public and reader of a publication, yellow pages or Internet portal site, how great their company is, when they should be telling the company what they can do for them.

Learn basic customer service do's and don'ts to improve your customer relationships and keep customers coming back.

Most internet users are shunning traditional forms of media and trawling internet news sites for information. Most cite the instantaneous updates as a major contributing factor for their visits. Getting the news first is important to them. Another factor is the fact that most of the news available on the internet is free. However consumers are not aware of the hidden costs involved and whether most news is regurgitated or plagarised.

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