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If you’re putting together a display for an upcoming convention or trade show, consi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

der these three rules: keep it simple, keep it colorful, and keep it dramatic.

Conv

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ntions and trade shows generally take place in huge rooms, and small, overly busy di

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

plays can get dwarfed by the surroundings and by other displays. Your display needs

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

o be sized proportionally to fit well with the other displays, and whatever letterin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g and photos or other art work incorporated into the display need to be seen and rea

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or understood from across the room. Be sure to add plenty of color; broad areas of

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

olid color are best as background for your informational material. Ideally the displ

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y should reflect the color scheme your company has chosen for its logo and other cor

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

porate marketing materials. If your media image is rather staid, brighten it up by u

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing rich background display material. Of course, the background has to fit in with y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ur image—rich golds and greens, perhaps, for a solid banking persona, something more

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

high tech for a computer hardware manufacturing firm.

Don’t add lots of text to you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r display; the basic information is best, augmented by brochures and other take-away

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

material. Any t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

how-displays.htm">technical or practical information that is not provided by pri

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ted brochures should be available from your staff, who should be on hand and trained

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to answer all questions.

Remember, your display is designed to make prospective cl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ents walk across the room, quickly take in your message, and engage with your sales

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

taff. From there, your sales associates can take over and make appointments or sales

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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