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Try attaching a card to the bag when packing a customer’s purchases. Attach one to anything

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

that leaves your store. Florists can put a card into each bunch of flowers. Find ways of in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

corporating a card into the purchases of your clients. In this way he will remember you bette

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r and also might pass it on to other potential clients. This is the best way to start a net

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

work of advertising that a third party is helping you achieve. It is amazing where your card

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s could land up in the end.

Your cards will be representing you in places where you cannot g

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o yourself. When you have handed your card to a stranger you can never be sure if he will ne

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

twork with it or just discard it but you will just keep handing them out.

Business cards hav

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e been around for many decades and will probably be in uses for many years to come. They hav

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e never lost their effectiveness in advertising. Everyone knows how they function so when th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y are given one they will keep it for reference later on.

It is a good idea to have a photo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of your self printed on the backs of your cards. Make use of the backs of the cards to adver

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tise your special offers and discounts and you will be adding value to your cards. They are

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

powerful advertising tools so use all the space you have for this purpose.

Think of creative

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ideas to distribute your cards. Attach them to any documents or parcels that leave your bus

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

iness. Never leave home without your cards so that you will be able to give one to anyone th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

at you meet.

Magnetise your cards for a special effect. These little magnets can be purchas

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ed from any craft store. Paste one on the back of each card and you will see that this adds

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

value on them as passers by will take them home and put them on the fridge where they will pr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

obably remain for a long time to come. They will be there as a reference when the time comes

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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With the rapid speed of globalization movement social, political and economic areas have been greatly changed in order to get definite benefits from it.

This article talks about the major credit cards and how they have evolved over the years.

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