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So you just bought a new PR2 domain name from someone and it’s sitting in your account. No site, no content, nothing but the name. Now what. There are

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

some quality links to the domain right now, and some pages exist in the search engine databases. But it’s only a matter of time before you get found

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

out. Like the sentries in Minority Report, the spiders are always scrabbling about, looking for good content. Or in your case, dead content.

If you w

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ant to keep the page rank you just paid for as well as the physical links, you need to act quickly. Google may be slow to index, but they’re quick to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

drop if they find bad info. Within the first week of ownership, if possible, get started building the basics of the site, focusing on the pages with a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

existing page rank. Even if the content that you’re putting up is different from what the engines expect, it’s better than a dead link.

Now for the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

patchwork. Find out what sites currently link to these pages by performing a “link search” on Google. Identify the referring pages, and try to match t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he content that the page is expecting. You might even contact the owner’s of the site to strike up a relationship with them. More happy links make for

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a happy spider.

Next, try to preserve the existing page links in the major search engines. This can be tricky, especially if you are using a differe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nt scripting language than the previous owner. Try to find a cache of the pages on Google, Yahoo, or http://www.archives.org/ and grab as much of the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

riginal content as possible. If it even remotely relates to your new site, throw it up there and do what you can to make the links point to your new p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

age.

Matching the links is the toughest part of the job. Copy and paste the links from Google or Yahoo into Excel, and be prepared to do a lot of str

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ing manipulation. Ideally you can take all of the existing search results and tie them together with the critical information from the original page,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

such as title, tags, or content itself. If you’re site is database driven, you can then format the spreadsheet accordingly and push all of the informa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tion into a table. Now when any of the search engines come looking for an article or page, you at least have some of the familiar information waiting

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

or them. Given enough time, you can then go in to backfill any content if you would like, further strengthening the pages.

The final step has already

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

been mentioned, but it’s worth bringing up again. Outside links to the site. Very important. It’s hard enough to acquire backlinks these days, so if

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

at one time a site had a quality link to your new domain, try your best to re-establish the relationship. If the link to your site is still present, j

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ust make a note of the location. If the link is now gone, email the webmaster and offer services or minor links to keep the link going. These are all

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

key elements that went into the building of the page rank for your new domain, and everything you can do to maintain it will only help in the long run

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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