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There are many different opinions on how to select the best domain name for your business online. You want to draw the maximum num

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ber of customers to your site, and selecting an appropriate domain name will help you achieve that goal. A really good domain name

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

erves not only as a piece of the technical jigsaw, but more importantly, it is your identity, brand and personality online.

At the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

present time, there seem to be two main theories on the best way to go. One belief is that you should use keywords in your domain

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ame, for example, if you are selling extra size shoes in Chicago, then you may choose something like “bigshoeschicago.com”.

The ot

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

er school of thought is that your domain name should reflect your brand, and most people seem to favor this approach. An example o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a branding style domain name is this. If you own a company called Asian Art then your website would be called “asianart.com”.

Th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

power of branding is greater than all other considerations, providing that you are willing and able to spend a vast amount of time

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

effort and money on it. Compare an auction house called “williamsofwales.com” with the mighty “eBay.com”. If you were searching

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

or an online auction house, even if you lived in Wales, which would you choose?

Another consideration is if you decide on a keywor

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rich domain name, will your customers remember it? Will it look easy on the eye? How long should it be? If you go for four or fi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ve words, will your customers remember them? Will they remember if you have hyphens between words, or underscores?

You will need

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o strike a balance with this consideration against the fact that search engines do look at your domain name and analyze the content

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

It is important to understand the basic workings of various search engines. They are more likely to list your domain name in sea

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ch results if the name contains common search keywords for the area of interest to which your site belongs. But not only do you nee

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to consider the search engines behavior, you need to consider internet users behavior too. You would be wise to keep it simple.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f you decide to go with the simple classic branded domain name, but you see the sense in using keywords, then how about using your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

avourite keywords as directory or page names on your website? You could use: www.brandname.com/keyword/ for example.

Whatever yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

decide about selecting a domain name, whether you go for keywords or branding, remember that it is your own personal brand and per

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

onality when you are online and that, as important as it is – and it really is – content is king.

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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