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CONTRAST is The Secret!

Visual and verbal contrast can pop your Yell

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ow Page ad to the very top of your prospects’ mind and attention. Open the Yellow Pages to your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d right now. Does your ad visually leap out from the clutter and background noise of your compet

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

itors? If not, if it blends into the sea of yellow, then your ad stands little chance of being s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

en or heard.

And that’s just the way it works: your ad has to be seen to be read;

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

our ad has to be read to have its message effect your prospects; and your message has to move you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r prospects before they’ll bother acting on it. Finally, the customer has to call before you can

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ring up new business from your Yellow Page ad. The strategy is simple, but the execution take

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

skill. And the first step requires the most artistry.

So how can you ensure your Yellow Pa

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ge ad is seen amongst a sea of competitors? Use unexpected imagery and words that work togeth

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r, to convey your unique, compelling story. The background noise and clutter is actually cre

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ted by predictable ads, generic images, and uninspired copy. Just be strikingly different in you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r approach and you’ll stand out like a glittering gold coin amongst rusty pennies.

Jolting your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rospects’ senses with the unexpected requires some design talent and skill, but is possible for a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lot of do it yourselfers. But, grabbing the readers’ eyeballs AND creating a message that’ll

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

move prospects to call you requires an expert with:

Extensive Yellow Page experien

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Incredible design skills, and

A silver-tongued pen.

Hiring such

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

an expert costs more, but the reward for making a strong emotional connection with your audience

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is having prospects jumping to call you first – and having your phone jump off the hook with n

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

w business in return. And isn’t that the point of Yellow Page advertising in the first place

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Binders are found in almost every office. There is a binder for every need and people understand the advantages binders offer over other organizing methods. Loose papers get lost, papers kept in folders get bent and unorganized, but papers in a binder are kept in great shape and in order. Binders also make for a professional appearance when presenting information to a client or business partner. Binders are an office staple that should not be ignored.

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