E-Folder - Internet and Businesses Online

Whether for business or personal use, before there can be a website, there must be a domain name, and one of the most important steps of a search engine optimization plan is to pick the right one.

So what IS a domain name? A domain name is that thing that people give you when you a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sk for their website. TexasToyota.com, for example, is a domain name. (That's a plug, by the way. They really treated me nice when I bought my car from them, so I thought I would pay them back a little. If you don't believe me, look for an article I wrote titled "If Michael Is Se

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ling, I'm Buying".)

Some things to consider in choosing a domain name are:

1. Keep it short and simple. If your website is for your business, a short domain name has its advantages. Whether you want to print it on business cards or display it on a billboard, making the domain to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o long or too complicated may make it too hard for potential customers to catch in one reading or recall later, if they did not have a chance to write it down. An exception to this is if you can get a phrase which will be remembered into the domain name (Example: buytwogetonefree.co

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

) ...which leads us to point number two.

2. Make it easy to remember. Your customer won't always have a pen with them, or maybe they won't even think about your domain name or website until later. Short, simple, and easy to remember can be important, but you normally shouldn't ju

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t opt for something like qdipe.com, and we are about to tell you why.

3. Relate it to your business or organization. If you sell bicycle parts, try to put "bicycle parts" in the domain name. This is not only for the eyes of internet surfers, but for the search engines as well. T

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hey use various factors to rank the pages they visit, and sometimes the words used in the domain can increase the rank of the page. This brings up another point.

4. Think about keywords. Although we are not going to get into Meta tags in this article, keywords are important. Even

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

if hardly any search engines look at the "keyword" Meta tag any more, they are still searching the content of your site for keywords found within the text of the body, "alt" tags on the images, and "title" tags on anchor text and other links. Taking number 3 and number 4 together, t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e best of both worlds is to have a business name that is a keyword or phrase relevant to the business and use that as the domain name.

5. Cute's nice, but...! Some people try to make their domain name memorable by using puns, jokes, wordplay, or number combinations. Just be caref

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ul. A few years ago I needed a domain name for a weight loss product. I went through all the "short" and "easy to remember" names I could think of, but they all were taken! I then came up with the domain name NoDiet4Me.com. It made perfect sense to me! I went to have a magnetic

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ign made for my car, and the lady read it this way..."No die t-4-me?" and shook her head with a confused look on her face! The site worked fine and got a lot of traffic and made me a lot of money, but now I wonder if I lost any traffic because of my domain name.

6. To dash or not

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o dash. There have been a lot of discussions about whether to put a hyphen in the domain name. I can't honestly answer based on my own experiences, as I use both, but the consensus seems to be from my research that it is easier for a search engine to categorize and rank a site that

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

has a hyphen than one where the words are run together. Example: chickensoup vs. chicken-soup.

There is one danger to be recognized if you choose to use the hyphen. You must make sure it is clearly shown in any printed advertising or representations, and if giving the domain nam

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

verbally, go to great lengths to make sure that your listener understands the hyphens MUST be inserted. Many people are not that internet savvy and will hear "bobs dash bicycles" and still type in "bobsbicycles".

7. Alphabet soup. Ever wonder what's best? Should you get a .com

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r .net? Will it be okay to get a .biz or .us? What the heck do those things mean anyways and does it matter? Well, in today's world, most people entering the internet world are familiar with .com and .net. After that, they tend to get confused. I will not get into country specif

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ic top level domains at the moment, as this article is primarily directed at those either doing business in the U.S. or those doing business worldwide with a generic type product where a country-specific domain name would not matter. So, in most cases, .tv, .ws, or .org will not mat

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

er one way or another. By the way, .tv is the top level domain for the Pacific island nation of Tuvalu and .ws is the top level domain for Samoa.

Just to continue this discussion on extensions for a moment. When passing someone your domain name whether verbally or in writing, make

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sure they see or hear the extension. To use my earlier example, simply saying, "My website is bobsbicycles", will probably cause people just to type in the .com on the end as that is what they are most used to hearing.

8. Branding. In some cases, a domain name may be associated w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ith an easily recognized, or branded, product. Wal-Mart and Ford do not have to worry THAT much about such niceties as keyword density or "easy to remember" names. However, if you are working with a product or company which has or is in the process of branding itself, some of the i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

formation given above about selecting domain names might not be relevant.

I am going to assume that most people who read this little article are probably trying to do some SEO (search engine optimization) themselves, and one of the best places to start is with the domain name itself

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Leaders make two types of decisions. They are ether conscious decisions or unconscious decisions. The former are traits of true leaders the latter are traits of phoney leaders.

Like all businessmen, you would want to make your business the best in the industry. You want to be on top of your competitors and also get the most clients in order to keep your business running smoothly. Besides, no businessman will want to see their business fail. You want it to succeed.

Blogging has increased in popularity in leaps and bounds since they hit the scene. Initially little more than text files, they've become an essential tool to increasing your business profile, building a relationship, and of course, maintaining a search engine friendly presence. There is another use for blogging though, one which you can integrate with your other efforts.

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