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First of all, every type of media has pros and cons. Here are a few:

Billboards work okay if they are in a high-traffic area and have a short, easy to read message, but they could be very expensive, and many times your ad is moved from a good location to a bad location, especially if y

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ou are advertising on a limited budget and utilize this type of program. The better locations are normally the most expensive. Also, you must remember that the prospective new customer has only a fraction of a second to see your message as they speed by, and the amount of traffic duri

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng the time of the year are factors. Will they take the time, or be able, to write down your contact information?

Television & Radio normally reaches a large audience, depending on the area, but doesn’t always reach your desired demographic. Effectiveness depends on the time of day the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ad is run, and if you have a limited budget, normally your ad isn’t given the premium times. Time of the year is also a factor. Needless to say, if everyone is away on vacation, your exposure could be less than at other times of the year. Also, important is where the time slot places

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your ad. If you are advertising a product for senior citizens, and your ad is placed in a program about snowboarding, your chances are slim to none that you’ll be getting any new customers for your hard earned money.

Imprinted products such as pens, key chains, baseball caps, t-shirts

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, etc. normally get your name out there, but do they work? I personally have six baseball caps, at least thirty pens, various t-shirts, three calendars, and an unknown amount of small writing pads that I’ve picked up over the years. To tell you the truth, I have never contacted any of

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the companies that paid their hard earned cash to have these things imprinted. Also, no one has ever come up to me when I was wearing an imprinted baseball cap or t-shirt, and asked me to stop and wait a second so that they can write down the imprinted information. If my life depended

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

on it, I couldn’t even name one company’s name imprinted on any of the products I currently own. I know that the companies that provide imprinted items say your business name must be seen so many times before it is recognized, but is this really the way?

Print media – newspapers are a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

good way to reach a large amount of the local population, but aren’t always able to zero in to the demographics you want to reach. An ad in a newspaper is normally very costly, and on a limited advertising budget, you’ll normally get a small, hard to read, black and white ad placed some

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

where in a section of the newspaper that people normally don’t go to. Other factors are the time of the year, weather, and days of the week. Needless to say, there are less readers when most of the population is on vacation, away for the weekend or holiday, or if the weather is terribl

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and they don’t even go out of their homes to pick up the paper on that one important day or week that your ad appears.

Print media – magazines are good because they normally reach the demographics their advertisers want the reach. Since they are usually a specialty publication, and ar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e usually read by only the people that are important to the advertiser, advertisers usually get good results. But you must be careful about the circulation they provide. Also, magazine advertising could get expensive if you are looking to run a full-color ad in a national publication.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Unlike newspapers, readers of magazines normally are more educated and keep the magazine for reference long after they read it, so your ad will continued to be viewed long after it is run. Be sure to advertise in a publication that is published on weekly or monthly, instead of annually

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

, semi-annually or quarterly. Readers will only pick up the publication once, so the ones that sit on the racks for longer periods of time are a waste of rack space and your money.

Online advertising is the newest and fastest growing way to advertise. The Internet now provides everyth

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing from links on sites, to banner ads on sites, to small ads on sites, to pay per click advertising. Be very careful when deciding that this is the way to go. Get all the facts about the amount of guaranteed exposure you’ll receive. Just because a web site gives a great sales present

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ation doesn’t mean you’ll be getting any exposure. This could be a very expensive way to advertise should you be looking for maximum exposure. An important hint - having your own web site is extremely important in today’s business world. A well-designed web site can provide you with w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

orldwide exposure.

Okay, now that you are even more confused, I will end with few last tidbits.
1- Find out the amount of exposure you are going to receive, for the amount of money you are willing to spend, before committing to an advertising campaign. After all, even if it only c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

osts you $1.00, it is a wasted dollar if you don’t get anything in return.
2 - Be sure to track your advertising for effectiveness by ascertaining from new customers how they found out about you.
3 - The experts say it takes at least three to four times before your ad works, so

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

be ready to commit for a longer period of time.
4 – When designing your advertising campaign ad, use the “What would interest me” technique. If the ad doesn’t get your attention, it won’t get the attention of others. Keep it short and make it eye-catching.
5 – Logos, althoug

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

h they are important to you, aren’t always an important part of an ad. If the public recognizes your logo, why are you advertising? You want to reach the folks that don’t recognize your logo. Ad message is more important than a logo, especially if you have a limited space to work with

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Each company creates tons of paper documents that may contain highly confidential information that is not intended for third-party viewing and usage. This guide will help you choose the right shredder to protect your company informational privacy and confidentiality.

A discussion about the need for tranlating internal company reports and discussions.

Norman Woodland, a 27-year-old graduate student at Drexel Institute of Technology in Philadelphia developed the first code system that automatically read product information during checkout. Woodland and his friend Silver were awarded a patent for their application titled Classifying Apparatus and Method on October 7, 1952. Many experts are of the view that the Woodland and Silver bar code was the basis of what would soon become a global phenomenon.

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