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E-Folder - Domain Name Choice – Harder Than You Think!
Domain Name Choice – Harder than you think!
Oh everything because on the web, your domain is your
Oh everything because on the web, your domain is your
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
brand. Sure, it sounds easy – just pick a name and get your web business going! Sorry, it’s not that
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
simple. Choosing your domain name isn’t simple and it’s one of the most important dynamics in a web
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
based business. Your domain name choice is
Before you sit down in front of your PC and start check
Before you sit down in front of your PC and start check
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ng out names, here’s a few things to consider:
(a) A brand is more than words. A brand is an image
(a) A brand is more than words. A brand is an image
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
of who you are and what you offer represented by words. Like any communication task, pick the wrong
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
words and you establish the wrong image. Often it’s more important that your brand be clear than it
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
is that your brand be clever. A domain name choice of “wesellcows.com” might not be more clever tha
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
“bovineboutique.com” but it’s very clear what the company does. Generally a brand should also addr
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ss a “benefit” that is provided. In this vein, a domain name choice of “qualitycowsmarketplace.com”
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
might be much better than “hefnersheiffers.com”.
(b) The idea of a brand is to be memorable – to ge
(b) The idea of a brand is to be memorable – to ge
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
t “mindshare.” To that end, it makes no real difference whether your name is long or short – both
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
an be memorable. But it probably suggests that you do not add articles such as “the” or “a” to the
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ame and that you do not include hypens in the name unless that is accepted common usage for the term
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
you choose. If in doubt, take a poll of prospective customers and ask them about the memory “stick
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ness” of your proposed name.
(c) Lastly, everybody wants the dot-com extension but don’t discount e
(c) Lastly, everybody wants the dot-com extension but don’t discount e
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
tensions such as “.net” and “.us” -- they may make good sense also. Just make sure that when you in
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
lude the extension as part of your “brand” that it words all-together.
Just remember that your doma
Just remember that your doma
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
n name choice is your brand choice. You’re eager to get your presence established on the web, but t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ke your time and find the name that will add-value to your marketing presence rather than confuse it
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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