E-Folder - Internet and Businesses Online

"What's in a name?" Shakespeare's Juliet famously asked. Apparently not much, for she said, "a rose by any other name would smell as sweet."

In our Internet age, I think the answer is different. Names, partic

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ularly Internet domain names, have become indispensable. Without its name, an Internet business no longer exists.

A decade ago, however, many major businesses seemed clueless about domain names and the Interne

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

.

In 1994, a Newsday reporter named Joshua Quittner called McDonalds to ask about domain names.

Remarkably, Mcdonalds.com was not registered at the time, and he wondered why. The PR group knew nothing about r

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

gistering domain names. Eventually he was told "We are considering it."

Mr. Quittner registered mcdonalds.com on his own, adopted the email address Ronald@mcdonalds.com, and published a very interesting articl

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in Wired magazine entitled:

"Billions Registered: right now, there are no rules to keep you from owning a bitchin' corporate name as your own Internet address."

I share this story to illustrate the dramatic c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hange in little over a decade. In 1994, even sophisticated companies knew little about domain names.

Today we all know about domain names. For most of us, using the Internet is as common as watching TV, using

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a phone or driving a car. In fact, according to Internet World Stats, about 70% of the total U.S. population are now Internet users.

As a result, most of us encounter domain names every day. Many are now famo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s: amazon.com, google, yahoo, aol. They are everywhere. Domaintools.com, a web site that provides daily domain name statistics, reports that there are over 85 million active domain names worldwide.

The import

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nce of domain names to today's businesses is obvious and the risk of lost business from mismanagement is high.

One of my clients is a psychic and author of many books on the subject. It's fun having a psychic

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

as a client. When she says, "hi, how are you," I always want to ask, "don't you know?"

Anyway, she runs her business from her house. Her website is very important to her, to promote her books and speaking eve

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ts. She includes her domain name on all her correspondence, her book jackets, her newsletter, everything you can imagine.

One day a few years ago, she went to her home computer and was shocked at what she foun

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

. She yelled for her husband, "What have you done to my website?"

What she found was this: her domain name led to an "adult entertainment" site. Imagine the impact: the domain name printed on all of her books

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and publications was now directing her loyal fans to hardcore porn.

Her husband, fortunately, wasn't the culprit. Instead, she had registered the domain name through an ISP who failed to respond to the renewal

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

notice. The registration lapsed and was snapped up by the porn operator.

This has proven to be a common problem, for small and large businesses alike. Even Microsoft has lost two important domain names due t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

renewal slips: hotmail.co.uk in 2003 and passport.com in 1999.

In my client's case we were able to solve the problem for her in a matter of days through negotiation with the porn site operator. But finding a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

olution is not always so quick, easy or cheap, which brings me to my final point.

What should you do to protect your domain names from a similar fate?

Start by checking the content of your registration record.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

You can do this at allwhois.com, for example, or similar sites. Be sure your domain name registration information is correct. Also be sure that the billing and renewal notices will be sent to a live email ad

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

dress that you control and will answer.

You can also avoid the renewal problem entirely. Try the approach taken by another one of my clients who runs a nursery and gardening center in the west suburbs of Chica

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o. He wants to insure people find his roses. Rather than registering for a one year term, as is typical, we've registered his domain names for 99 years. After that, he figures he won't care.

Perhaps you also

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

own domain names that are indispensable for your business. If so, please learn from these. Take steps today to insure your domain names are not lost. Without it, your Internet business will not smell so sweet

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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As a graphic designer, we have to consider how many color used in certain design. Why? Because the price of the color you take. More color you take more budget you get. For image color, of course 4 color you take. But for specially cases, you need Pantone Color to make your design looks better or exclusive.

While relevancy in your ad copy is important in keeping your advertising costs low, you also want to remember that landing page relevancy is important for getting the sale. It won't matter how high your click-through rate is if it doesn't result in a conversion. Without sales you are losing money.

The phenomenal spread of the Internet all over the world has led to countless innovations and practices. In the recent years, another phenomenon has risen to the top of the things to do list on the Internet - blogging. Relatively unknown several years ago, blogging is now one of most common activities online. It is derived from the root word blog, which is actually short for web log - an online diary of sorts.

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