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The "No-Dash" Rule

In almost all of the cases, dashes (hyphens) and underscores will hurt your domain name in the efficiency department. This is because many times you won't be able to give your web address to people in written form, but all you'll get instea

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d is the opportunity to say it. Let's take Mommy Mentors as an example. Mommy Mentors' domain name is mommymentors.com. If I were to tell someone about Mommy Mentors (in person, on the phone, in a radio ad), all I'd have to say is "Go to mommymentors.com." Con

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

versely, if the Mommy Mentors domain name would contain a dash (i.e. mommy-mentors.com) I'd have to use "mommy dash mentors dot com," "mommy mentors dot com and don't forget the hyphen," or any number of other ungracious formulas. To say nothing of the fact th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

at a lot of people will know about Mommy Mentors from an offline source and will intuitively type in their browsers "mommymentors.com."

Some argue that a hyphenated name will allow search engines to distinguish actual words in your domain name and, provided t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hat those words are some of your target keywords, you could get more traffic from search engines. But chances are that, for most domain names, it won't happen. Too many variables would need to fall into place: you'd need a domain name which will contain a good

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

search engine keyword, that keyword should be not too popular (to avoid competing with unbeatable sites for search engine traffic) and not too obscure either (no one would then look for it), and other factors. Besides, the increase in traffic you'd be gaining

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

from this trick would not be worth losing the traffic that a good, non-hyphenated domain name could bring you. Also, it's been shown in studies that when trying to guess domain names, average Web users will first go straight for the no-dash version of the d

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

omain name, even when it's made up from multiple words.

Only Use Digits When Appropriate

If the name of your company is 1 800 FLOWERS, for example, you will definitely want the digits in your domain name. It would look like 1800flowers.com. which is perfectl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y acceptable. But there are a lot of domain names out there whose use of digits only hurts them. Chances are no one will readily remember a domain name like cars33182.com.

Make It a "Dot Com"

Most people will remember your site's name without the TLD (that i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s the part after the dot). Their intuition will guide them to assume that .com is what they need to type after the name of your Web site, since it is the most popular TLD. To illustrate, they will know it's "mommymentors" that they will have to type followed b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y, most likely, .com. In this case they would be right. Rarely will it occur to the average Web user to try .net, .org, .us or others, when trying to reach your Web site by typing it in their browser. That is not to say that .org and .net are never good. They

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

are, but in case you opt for one of them, it's ideal that you also get the .com version of your domain name and redirect it to your actual Web site in order to make sure you capture the visitors who will try to reach you at YourSite.com. If not possible, get t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

he alternates (.net, .org, .us, .info, etc.), but only if you find a really good name whose .com version is already taken.

The Shorter, The Better (Usually)

A friend bought a long time ago the domain name www.buenosaires-best-lodgings.com. When I saw it for

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the first time, I got a little dizzy. Lucky he didn't stick a couple numbers and an underscore in there too. There are more chances that a typo will occur in that name than there are letters in it. That is a very dangerous name, as it will very likely cause it

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s owner to miss a lot of business due to typos. In order for a domain name to be efficient it will either have to be logical and intuitive, like mommymentors.com, or else pretty short. Think Google, Yahoo, MySpace, YouTube, Wikipedia, MSN, AOL, Altavista... Th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ere's a reason why the most popular Web sites have short names. First, they're easy to remember. Second, the shorter the name, the fewer the chances that it will be misspelled by potential visitors.

If your company name is too long, use its initials as your d

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

omain name. For instance, what could have been work-at-home-moms.org (what a disaster!) is WAHM.org. Short and sweet. That doesn't mean you should always throw away a perfectly good word, such as "mentors," and make it into "mtrs" or something similar. If you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

have a good couple of words that you want to use and that will be easy to remember, go right ahead. Just try to keep it to two words and only use more when they're fairly short (e.g. ilikecandy.com, dancewithme.com). If the combined total of characters in your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

prospective domain name is over 15 (www and the TLD excluded), it would probably be a good idea to look for alternatives.

How to Register a Domain Name

Always use a reliable domain registrar. Companies that have been in business for quite a few years usuall

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y provide good, reliable service. The last thing you want is to lose your domain name, after working hard to make it popular, because of inadequacies in the way your registrar does business. To be safe, it's always good to hang out with the big kids on the Web

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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