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    If you have been using opt-in email marketing for sometime, I'm sure you might have got accused of spam at some point, even after doing everything right.

    Yes, I'm talking about people
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    who actually agreed to receive your email, blaming you for sending unsolicited mail.

    According to me it's not their fault, as nowadays it's very easy to mistake an 'email marketer' f
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    or an 'email bomber'.

    The web has grown so wide and huge in the last couple of years that it has become hard to differentiate between a spammer and a legal email marketer.

    Spammers j
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ust didn't disturb a regular email users life but also wrecked havoc in the Internet marketing community.

    Day after day it's becoming devastatingly difficult for permission based ema
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    il marketers to use email legally and not get slammed for illegal mailing.

    Even after making sure your email looks, sounds, smells and tastes 'Legal', you run a high risk of either ge
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    tting blocked or being labeled as a spammer.

    On the other hand, if luck favors you and your mail does make it to your subscribers’ inbox safe and sound, what's the guarantee that it'
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ll get opened and read?

    It's a nightmare every marketer would love to avoid.

    Well, you can stop worrying now and have a sigh of relief. It's about time all the hardcore spammers out t
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    here had their last laugh.

    The Internet marketing world is abuzz with a brand new technology, which could finally send spamming back to the dark ages, big time.

    If you still don't h
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ave a clue of what I'm talking about, it's called RSS and it's turning heads all over the web.

    RSS, which stands for 'Really Simple Syndication' is a new technology, which enables any
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    one to syndicate his or her content online.

    A lot has been written on what is RSS and how it works. So I would like to keep it short and sweet, as I'm sure you too wouldn't really wa
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    t to get into the unnecessary technical stuff.

    In simple words, RSS is a way to publish and receive content electronically. RSS files are XML based and are popularly known as RSS feed
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    s.

    What's revolutionary about RSS is, it can help you distribute your content directly to your subscribers, without any spam filters interfering.

    To subscribe and read your RSS feeds
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    , all your subscribers need to have is an RSS reader, also known as an aggregator.

    What's more, they don't even have to worry about giving out any of their personal details to subscri
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    be to your feed.

    And with a screaming bunch of RSS readers available on the web right now (most of them being free), it wouldn't be very hard to convince your subscribers to get there
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    hands on one.

    RSS readers are available in both versions, desktop and web-based, of which the latter seems to be the most popular.

    Once your subscriber adds your RSS feed to their fa
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    vorite RSS reader, you go 'live' and instantly establish a direct connection with your subscriber.

    Whenever you have something new to publish, all you have to do is update your alrea
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    dy published RSS feed with your fresh content.

    As soon you load your feed with new content, walla! Your feed automatically gets updated everywhere it's subscribed.

    No mess, no fuss.
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    Just content that works.

    Pretty neat huh?

    That's the beauty of RSS. No wonder it's currently being employed by web honchos like Yahoo! and MSN to deliver content to their users.

    The
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    y even allow their members to add any RSS feeds of their choice to their members’ area, making them perfect examples of web-based aggregators.

    Syndicating your content can mean a lot
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    to you and your business. By publishing your own RSS feeds, you could eventually end up with more leads, more subscribers and not to forget, more money in the bank.

    Happy syndicating


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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