E-Folder - Internet and Businesses Online

Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and article to clients. They are a like personal web sites, easy to create and fa

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r less expensive than traditional web sites.

Just when you thought you were mastering the tasks of ezines and newsletters, along comes blogging, and you have to ask yourself:

Do I really need a blog?

Isn’t an em

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

il ezine or newsletter doing the same thing?

Should I do both?

Are these two marketing tools going to eat up all my time, energy and money?

What’s the best way to spend my resources here so that I can get client

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and results out of my marketing efforts?

Here are ten reasons why you should pay attention to this new blogging revolution and do both and ezine and a blog.

1. Because a blog is web based, it is published instan

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

aneously every time you post. This allows you to be spontaneous and current with issues that affect your readers/clients. Blog posts are short, ezines can be longer. One can complement the other.

2. Because blog p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sts are spontaneous, they tend to be more informal, friendly, and conversational. Blog posts show your personality. Ezines show your knowledge. Your readers/clients need to know who you are before they will invest

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n your services. Providing both an ezine and a blog allows your readers to get to know you.

3. You can set up a subscription form on your blog and your subscribers will get a short notice in their inboxes each tim

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you post something new. This is a great way around the spam filter problem which blocks so many ezines and legitimate messages from professionals.

4. Blogs link to other blogs and web sites, which helps you creat

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a viral marketing system, increasing your exposure to search engines. Search engines love blogs because they are text based and key word rich. Your rankings go up when you publish a blog and use linking and postin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

on a frequent basis. You can also link to your own web site(s).

5. You have instant access to all your published articles on your blog. A blog automatically creates archives of previous posts. You see them in a s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

de-bar for easy access. You put them into categories for easy finding. One clever person we know spent a day posting all her ezine articles to her blog, so that it would appear she has been blogging for a much long

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

er time. Also, readers of her blog may not have had the opportunity to read all of her other ezine articles.

6. You can use your blog to become a trusted expert in your field by filtering content on the web for yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r subscribers. Readers don’t have time to surf and to collect information, but you can do it for them, thereby establishing yourself as a good resource.

7. You can set up links for ads, products, and for your affi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

iate programs in the blog side columns so you don’t have to include them in the body of your article. In an ezine, you have to be careful about promotional stuff in the article because it annoys people and causes t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

em to unsubscribe. A blog is a non-intrusive way to do this, and an ezine can link to the blog where more information can be found.

8. Readers can comment on your blog postings, which creates rapport and with read

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rs. You can ask questions, stimulate responses by being controversial, and survey readers. It is a great way to keep your finger on the pulse of what readers want.

9. You don’t have to mess with a web site, or pay

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a web designer to update your web site every time you have a new article or teleclass, or program or product. Blogs are user-friendly, and with a few instructions or tutorials, you can learn to use it yourself. It

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s less expensive than setting up your ezine in HTML.

10. Bottom line is this: using a blog and an ezine will help attract more visitors to your website, who become subscribers and who may eventually become client

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

.

Think of the World Wide Web as a big fishing pond. The more fishing lines in the pond, the more fish you are going to catch!

You have a web site, yet it is static like an online brochure.

You have an ezine, wh

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ch you grow through subscription links everywhere.

And now, you should have a blog, where you can attract more readers to get to know you, where they can interact with you, and maybe take your bait!

Happy fishing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/58909/e-folder-Top-Ten-Reason-to-Publish-an-Ezine-AND-a-Blog.html">Top Ten Reason to Publish an Ezine AND a Blog</a>

BB link (for phorums):
[url=http://www.e-folder.org.ua/article/58909/e-folder-Top-Ten-Reason-to-Publish-an-Ezine-AND-a-Blog.html]Top Ten Reason to Publish an Ezine AND a Blog[/url]

Punch Clocks are small manual timekeeping devices that have been in use with most companies for decades. The concept behind a punch clock is pretty simple. Employees have punch cards which they enter to log in their time, registering it into the punch clock as they report for work and punching out when they leave.

We all have untapped potential. The ability to be great mentors, leaders, professionals depends on our ability to unleash our own potential. This article will give you concrete steps to help you recognize and find that potential in yourself and others.

Internet Explorer is the preferred choice for 97% of my web site visitors. It was quite a surprise for me because since moving over to Mozilla Firefox a couple of years ago, I haven’t used any other browser for any of my browser needs, including the testing of my website. Was this maybe a costly mistake?

Tags

Links

E-Folder - Top Ten Reason to Publish an Ezine AND a Blog

Related Articles: