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E-Folder - FREE Color Display Ads Boost Sales Using Very Low Cost New Product Releases
Back when I was in manufacturing our most effective advertising came from New Product news releases!
Magazine editors love them, for they are what turn on their technical readers, so accept them free! The great part is you write them, just
Magazine editors love them, for they are what turn on their technical readers, so accept them free! The great part is you write them, just
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
as you would write an effective display ad and mail the one page News Release with color photo to as many editors as you can find that may have an interest.
Our business was very specialized, making high voltage test equipment, so only found (42)
Our business was very specialized, making high voltage test equipment, so only found (42)
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
agazines that might have an interest in publishing our news releases but at least one out of (42) always did and usually 2-3 took each one! Being National Magazines we could count on getting $5,000 - $10,000 in new orders from each release published
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
!
Once you get a few published you can even offer the next one to the best magazine in your field as an exclusive, as they like to "scoop" a new product introduction! The is nothing stopping you from sending the same release to others after they h
Once you get a few published you can even offer the next one to the best magazine in your field as an exclusive, as they like to "scoop" a new product introduction! The is nothing stopping you from sending the same release to others after they h
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ve published their "exclusive".
Magazines will allow a old product that has been updated to be released as new, such as: "PII Announces Improved 100,000 Volt Model AP100". After all, their goal is to let their readers know about the latest and gre
Magazines will allow a old product that has been updated to be released as new, such as: "PII Announces Improved 100,000 Volt Model AP100". After all, their goal is to let their readers know about the latest and gre
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
atest products on the market, to maintain high reader interest. Their money is made from advertisers who must "pay per millions of page views" so more reader interest means more revenue for them.
Respect the editors and do not spam them but limit
Respect the editors and do not spam them but limit
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
eleases to one a month (after all they only publish once a month) or split your list if you have a need to release them more often. Becoming blacklisted destroys your "free cash cow" as one publisher may own dozens of magazines!
Headline - M
Headline - M
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ost editors scan headlines to decide what should read so make it effective. Include your Company name (but never Co., Div. or Inc. unless essential) and a tantalizing snapshot of the news release BUT you must limit it to one line so choose careful
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
y - decisions are often made by editors and readers solely on headline content!
Most typically it would be like:
GE Announces Improved Fuel Efficient Gas Engine for Ethanol - Cutting Emissions by 80%!
Content must be newsworthy and written
Most typically it would be like:
GE Announces Improved Fuel Efficient Gas Engine for Ethanol - Cutting Emissions by 80%!
Content must be newsworthy and written
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
in a journalistic style, never a sales pitch!
Writing Style - Get to the point quickly and backup with quotes or facts. Be objective, as if not affiliated with the company and do not use I, Our, We, Me - write as a third part only. Do not
Writing Style - Get to the point quickly and backup with quotes or facts. Be objective, as if not affiliated with the company and do not use I, Our, We, Me - write as a third part only. Do not
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
use puffery but you may mention your industry status, if experts.
The last paragraph is labelled ABOUT ...(your name) and thus may contain boilerplate about your company.
Check for typos and grammar - it must be professional or is rejected
The last paragraph is labelled ABOUT ...(your name) and thus may contain boilerplate about your company.
Check for typos and grammar - it must be professional or is rejected
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
, as they will not be your spell checker. Double check phone numbers and web links before submitting!
At the bottom you must have Contact name, release date, dateline, web site URL and phone number where you can be reached as they may want to call
At the bottom you must have Contact name, release date, dateline, web site URL and phone number where you can be reached as they may want to call
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
or added information.
Generally keep below 400 words (you are taking space they could sell) but maximum may be up to 800 if very important content to the readers.
You may also submit Feature Stories - non-dated (good for ever) news that may
Generally keep below 400 words (you are taking space they could sell) but maximum may be up to 800 if very important content to the readers.
You may also submit Feature Stories - non-dated (good for ever) news that may
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
be picked up as a feature article. They are often about how we work, learn, live, travel, food, etc. While popular as fillers in newspapers some magazines also use them if they tell a compelling story and do not read like an advertisement - informa
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ion, not promotion!
You must find a feature angle that will interest readers, keep most paragraphs under 30 words and write in laymans terms with no jargon, superlatives or excessive branding!
Headline may up to be two lines and again be sure to b
You must find a feature angle that will interest readers, keep most paragraphs under 30 words and write in laymans terms with no jargon, superlatives or excessive branding!
Headline may up to be two lines and again be sure to b
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e specific and structure to capture the editors eyes.
First paragraph expands on headline content but with less then 30 words
Second paragraph backs up story with supporting info, identify who is telling the story, add free telephone number, price
First paragraph expands on headline content but with less then 30 words
Second paragraph backs up story with supporting info, identify who is telling the story, add free telephone number, price
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
and web links here.
Assume the third and later paragraphs may be cut, if needing a short filler but you may have many!
Fourth and later paragraphs include a compelling quote from someone you want interviewed, details and how product works, tips,
Assume the third and later paragraphs may be cut, if needing a short filler but you may have many!
Fourth and later paragraphs include a compelling quote from someone you want interviewed, details and how product works, tips,
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
etc. For a guide see PRNEWSwire.com and their TOOLKIT for fuller details.
Mailings with a 5X7 color photo will be addressed to New Product Editor.
Lists of publications are available at your local library or on the web , where you should collect y
Mailings with a 5X7 color photo will be addressed to New Product Editor.
Lists of publications are available at your local library or on the web , where you should collect y
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ur custom mail list of publications or you could use a PR service like Send2press.com, who will send your releases for a fee of $80/release to online news sites, networks and RSS feeds but figure on $140/release with web photo, if to be sent very br
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
oadly to consumer and trade mags, your State TV, State newspapers, online, etc.
I have not done any lately as at age 72 I am not very aggressive about growth for my health portal health2us.com or many other other web assets that keep me busy enough
I have not done any lately as at age 72 I am not very aggressive about growth for my health portal health2us.com or many other other web assets that keep me busy enough
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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