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As a business coach I work with a wide variety of people. My clients come from diverse backgrounds, have a multitude of talents, operate in a broad range of business models, and talk about their successes very differently.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

It is from these distinctions that powerful strategies are born.

The reasons that professionals choose to work with a business coach stem from an assorted array of issues that include: a lack of happiness at work, a frustr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ation in trying to motivate others, and a struggle to attract new business. While individual and organizational challenges come in many shapes and sizes, the key to solving them often lies in the ability to identify and add

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ress uniqueness.

THE BEAUTY OF UNIQUENESS

When you understand yourself, it becomes much easier to find or create the circumstances to make yourself happy. When a leader in an organization has an in-depth understanding abo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ut the people on their team, it becomes easier to build on strengths. Armed with the knowledge of what makes you or your organization unique, you can develop a plan that leverages, and then communicates, how you are differe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nt. In business, a differentiated business plan will motivate and attract the right kind of employees and customers. Nobody wants to buy from, invest in, or work for an organization that does the same thing as the one acr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

oss the street. When a business knows how it is distinct, it becomes easy to talk about their uniqueness with credibility and passion.

WHAT THE GURUS HAVE TO SAY ABOUT KNOWING YOURSELF

A clearly defined identity "enables

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

smaller units within large organizations, or neighborhoods within large cities, to have their own vision while still being encompassed by the collective vision.". . .The Leadership Challenge

Kouzes and Posner, authors of "

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

The Leadership Challenge", state that people most admire those leaders with clear and strong beliefs. They add "You can't believe the messenger if you don't know what the messenger believes. People expect their leaders to s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

peak out on matters of values and conscience." They challenge with the question "how can you speak out if you don't know what to speak about?" They advise that to speak effectively, it is important to find your own true voi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e.

Joe Calloway in "Becoming a Category of One" tells us that "Your customers see you as a commodity, just as they see every other business out there. You will continue to be seen as a commodity, and be forced to compete o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n price, until you do something that transcends being a commodity in the customers' eyes. Only when you differentiate yourself in a clear and powerful way can you become a Category of One company. What do you really stand f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or, when it comes right down to it, what's really important?"

Peter Montoya in "The Brand Called You" explains why this is not an easy task. "The trouble is differentiation goes against our natural human tendency to blend

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

into the crowd, to emulate what others do because it's safe. For a Personal Brand that lets you dominate a market, you must go in the other direction, telling others why you're different from the crowd."

OK, HOW?

The chal

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lenge is not only to understand how you are different, but then to gain the courage to start doing more of the things that make you come alive. How do you uncover your unique leadership identity, find your own voice, pinpoi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nt core values AND gain the courage to stand out?

The truth is that the process involves time and soul searching. There are many methods that are useful to help identify your uniqueness. Journaling, drawing, assessments, g

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

athering feedback from friends and relatives, surveying clients, and focused questioning techniques can all be great starting points. Peter Drucker, in a 1999 article (reprinted in the January 2005 Harvard Business Review)

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

titled "Managing Oneself", writes about a technique called feedback analysis that involves tracking key decisions and comparing them with results in order to identify strengths. There is no one right way; the more you engag

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e in various self-discovery activities, the more insight you will glean.

The process of discovery is not easy to do on your own. You will enrich and shorten the process if you work in partnership with a professional coach

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or mentor that you trust and respect. A coach can help you look from new perspectives, see into blind spots, and create a safe environment to practice your new voice.

I wish you a year of discovery and breakthrough success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Credit card processing costs can add up but cannot directly be passed on or down to customers. While business owners should include the cost to process credit cards when determining fees, they cannot surcharge customers for using credit cards -- at least in most scenarios.

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Cleaning and resurfacing concrete structures is important, especially in areas that receive a lot of rain. Using water blasters to do concrete repair restoration are becoming more popular for many reasons.

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