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E-Folder - Why the Yellow Pages is the Small Business's Best Friend
I sold Yellow Page ads for 25 years. During that time, I dealt with mostly the local “mom and pop” type businesses. The reason was simple. The
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
large companies chose the more expensive media to promote their national chains. So Home Depot would have their ads in the Sunday newspaper a
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
s a flyer and of course on TV and radio. But I worked with people like Fred’s Ace Hardware, and they were delighted to be listed under a dozen
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
headings in the directory. That’s because they knew something that the “big box” boys didn’t. When the guy down the street needed paint or a
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
screen replacement, they would head for the Yellow Pages to see who had what. Sure, everyone knows Home Depot but not everyone shops there. I
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
t may be because they are TOO big. The parking is harder, the products more spaced out and tougher to find, the salespeople difficult to track
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
down, and the lines are longer at the checkout. For whatever reason, some people will still shop at the Ace Hardware, when given the choice.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
For service businesses, the decison is even easier. If you are a TV repair guy or the local locksmith, an ad in just about any other media is
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
a waste of time and costly in comparison. The reason is obvious; when someone has a broken washer or whatever, they normally will head for t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
he Yellow Pages. Yes, they might wander over to the computer and search the net, but the old-fashioned book still has some advantages.
To sta
To sta
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
rt with, you can scan many ads at once. You can call the business and write down information directly on the ad itself. You can even tear out
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
the page, or a coupon, if they have one. And not everyone has Internet access or high-speed at that. But everyone has a Yellow Pages and they’
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
re always free to use.
Finally, regardless of the budget that the small business has available, they can always afford a Yellow Page ad, even
Finally, regardless of the budget that the small business has available, they can always afford a Yellow Page ad, even
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
if it’s just a one-line listing in a less-used heading. And many of the alphabetical, in-column ads, start at just a few dollars a month. The
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
business can target their market by only going in the local area directories that reach those they are selling to, while ignoring others, if
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
they choose. That way, they save money and can concentrate on the places where they profit the most.
Therefore, in summary, for the average s
Therefore, in summary, for the average s
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
mall business, whether offering a product or service, the local Yellow Pages can be a huge partner for success. To discover more, contact your
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Yellow Page representative. Or, to learn about the advantages of Yellow page advertising and how to design effective ads for less, go to my w
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ebsite at: http://poweradbook.com for an overview of the industry and stories about how other small businesses used the Yellow Pages to increa
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
se their customer base. You’ll be glad you did while saving money and increasing sales; faster than you can say, “Wolley Segap to the rescue!”
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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