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Looking at the number of blog networks that are around, I wonder what it will be like to start one of my own. I am sure you are familiar with names like 9rules, b5media, Gothami

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

st, Weblog, TechCrunch and more. Yes, they are all blog networks.

Now, don't get the wrong idea here. At the time of this writing, I haven't started a blog network of my own, b

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t I wanted to know how it can be done.

While browsing through a list of blog network that I found online, I came across a familiar name -- Paul Short.

Paul Short and I were ad

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

isors at a private forum about a year back. Paul and I each have our own unique expertise when it comes to running an online business. I do a lot of list building and affiliate

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rograms, while Paul is a master at blogging and search engine optimization.

And little did I know, over the past one-year or so, Paul has been quitely building his own little b

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

og network. It's called Gomaud Media.

When I learned about this, I sent Paul an email and asked if he'd help me with this issue. I want to know how to hire bloggers and build a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

blog network. I wasn't sure that I'd be doing it, but I sure want to learn how it can be done.

So he replied and later we got on the phone talking about that one thing -- how t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hire bloggers and start a blog network.

The call lasted for over an hour. And Paul shared interesting things about starting your own blog network. One of the things was about

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

here and how to find a good blogger to blog for you.

It's hard training people how to write and how to blog. When you want someone to blog for you, it's best to get an actual b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ogger. Maybe there are few things that you can teach the blogger, something about how many posts they should do a day and things like that. But in general, you want somebody who

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

is already blogging because they are already familiar with the technology and the culture.

And to do that, you can look at sites like Technorati and Digg. These two sites index

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the content of blogs from all over the world. What you need to do is just search for blogs within the niche that you are pursuing.

Now, here's a tip when looking for a blogger

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Look for a blogger that has her/his own voice when writing. What I mean by this is that they must have opinions on things and not just sit on the fence all the time. Why? Becau

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e bloggers like this will attract a lot more readership. People would always want to know what you think.

Now that you have your blogger, you can start building your blog.

How

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

do you work with your blogger? From what I understand, if it's your blog, you need to prepare the blog, do the hosting, get the domain name, do all the designing, do all the opt

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mization, install all the plug-ins, do all the marketing ... and your blogger, will just login and blog.

And how much do you pay a blogger? Well, there are lots of models that

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou can use. But for Paul, he offers around $5 per post and expects around 60 to 100 posts. But when revenue from the blog grows to a certain level, they might go into a revenue-

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

haring model. But I guess, by the end of the day, you need to discuss this with your blogger and agree on something that the both of you are comfortable with.

I think that's a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

air deal.

Of course, Paul and I talked about more things during the call. We talked about how much to pay a blogger, how to promote your blog, how to monetize your blog and a l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t more. But I can't tell you everything that Paul shared with me without having to write a novel.

But I think, getting a blogger is a step closer starting your own blog network

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/58033/e-folder-How-to-Hire-Bloggers-and-Start-Your-Own-Blog-Network--Part-1.html">How to Hire Bloggers and Start Your Own Blog Network - Part 1</a>

BB link (for phorums):
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