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I like going against conventional wisdom.

Some very good people with strong reputations and whom I respect deeply are giving some misguided advice. One such place is the Church of the Custom

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

er. Like most blogging professionals, they're telling people to not be self-centered:

"Do not make your blog a branding exercise of self-centeredness. If you endlessly promote yourself and y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

our services, no one will care."

That's one of five points listed on their five don'ts for small business bloggers. I take issue with this one. Such people are blogging like it's 1999.

Ther

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e are many different reasons to blog and their are different focuses for every company blog. Depending on the focus of your blog, you may very well want to be self-centered.

We all know abou

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

political and social blogs, or personal online journals. They're written to encourage comment and debate. Up until now, business blogs have too. The future of blogging, however, will be quit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e different.

For one thing, not all blogs are aimed at customers. Some may be internal company blogs or simply instructional blogs. Let's run through some of the different types of business

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

blogs:
1) Customer service blog
2) Instructional, or how-to, blog
3) Dialogue between professionals within the same industry
4) Sales and marketing blog
5) One-way

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

onversation about a certain industry
6) AdSense blog

These are just a few of the potential blogging focuses. Obviously, customer service blogs, instructional blogs and dialogu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

es between professionals are blogs where you would want to encourage feedback and discussion. They should be interactive, sparking debate and encouraging criticisms. Other-centered and human-

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

focused.

But what about sales and marketing blogs or AdSense blogs? With an AdSense blog, the most important things should be keywords. You want search engines to recognize your keywords, ra

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

k your blog post accordingly, drive traffic to the blog and, you hope, get the click through on the ad.

With sales and marketing blogs, you could style it any way - the first way, with inter

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

action encouraged, or you can approach it from the "hard sell" angle, making each blog post about a specific product or service in an attempt to get your web site pushed up in the search engi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nes. It all boils down to search engine optimization. Your focus is on three things:
1) Link popularity
2) Search engine saturation
3) Fresh content

If your blog i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s on the web site you want to promote, search engine saturation and fresh content will be more important with link popularity more important at Yahoo! and MSN than Google. If you have an off

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ite blog, link popularity will be your primary focus with search engine saturation a close second and fresh content not at all.

Suppose you have several web sites you want to promote from on

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e single blog? You can do that through an aggressive link popularity strategy by linking profusely to your sites from your blog in an attempt to drive them up in the search engine rankings. H

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ere's how you do it:
1) Focus on one web site at a time
2) Link no more than three times to that web site in the body of your blog message
3) Include a signature at the botto

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of each blog entry that is a link to the site you want to promote (you can promote more than one but not more than three)
4) If you do #2, don't #3; if you do #3, don't do #2
5) Ke

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ywords may or may not be important, but if they are, don't use more than two instances of your keyword for every 50-100 words in your blog entry

Remember, every blog entry is counted as

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a single web page at the search engines. Use the same search engine optimization techniques for each blog entry that you would for a web page. I call it guerrilla blogging and it's the future

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/58028/e-folder-Recounting-The-Virtues-of-Guerrilla-Blogging.html">Recounting The Virtues of Guerrilla Blogging</a>

BB link (for phorums):
[url=http://www.e-folder.org.ua/article/58028/e-folder-Recounting-The-Virtues-of-Guerrilla-Blogging.html]Recounting The Virtues of Guerrilla Blogging[/url]

The whole idea of being people skilled is knowing or finding how to bring out the best in others in any situation, rather than their worst. By mastering these eight essential people skills you dramatically increase your chances of achieving the best outcomes out of your interactions and business challenges.

With all the new accounting regulations accountants are in high-demand and yet with that said how can they get the best clientele that pays the most for their services and is the least likely to cause an issue? Well some say it is a numbers game and if so it makes sense to have more high-end clients to deal with and then pick and choose.

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