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Have you ever found a blog on a subject that interests you only to find that you fall asleep while trying t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o read it?

Blogs are not scholarly essays. They are not reports. They are not white pap

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ers. They do convey information but if you want avid readers, convey that information in an entertaining,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

conversational way. Let your readers get to know you by having a conversation with them. Ask questions -

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

also a good way to get comments. Before you start to write, get a mental picture of your reader. Talk

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rong>TO him, not at him.

Read your post out loud - yes - out loud. If you read it to yourself,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your brain will compensate for little errors. Reading out loud allows you to find phrases that make you s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

umble or hesitate. Notice where your commas are. Is it a natural place to pause? If a comma makes you pa

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

use where you shouldn't, remove it. If you find a spot that's confusing, but a comma would make it clear,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

add one. The absolute rules of grammar and punctuation do not apply here. Readability and 'understandabi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lity' are what's important. Write like you talk, not like you write!

A word about spelling - it must be pe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rfect. Don't rely on a spell checker because it won't find misused words like there for their or your for

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you're and on and on. Reading out loud will help with this too, but to spot those pesky typos, read your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

copy backwards. That makes you read word for word and those typos should stick out so you can fix them.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

SEO is important but give some thought to incorporating your keywords in an engaging way. Your keywords sh

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ould suggest good sentences. If they do not, do some more keyword research

Make your blog interactive.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nteractive? Yes - if your reader has something to do he will be more likely to stay this time AND come ba

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ck later. Put up a survey or a poll. Make him know that you value his opinion.

Don't forget to ask him to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to do.

Pay attention but keep it light. Make your blog sparkle and your readers will take a shine to you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It’s hard to watch something die a slow agonizing death, including an association. Over the last decade I have presented at the meetings of scores of associations. Because I highly customize my presentations, I have had the opportunity to interview hundreds of association board members as well as rank-and-file members. My observations—as in any industry, some do well some plow along and some disappear.

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