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Optimizing your blog for fun and profit can be a daunting task. There are secret tricks of the trade that separate newbies from techies but that does not mean you cannot do some of it yourself. This article is one of a series that

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lifts the curtain on this shadowland of optimization.

If you read my article - "What Should You Blog About?", and I surely hope you did, you should have a blog filled with content you have passionately written. It should be a very

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

interesting grapevine for the community of your chosen niche, as opposed to a lifeless factsheet. So, how do you get your words where others can read them?

No matter how delicious your content is, if nobody knows it exists you can

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

’t generate profit from it. Traffic is the lifeblood of your blog. In order to attract readers, you must offer exciting and unique information. Simple enough, right? Common sense? Not exactly.

You see, to get traffic onto your sit

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

, you have to think backwards. Where do people look when they need information? Yes, they search using search engines like Google, Yahoo, and MSN, to name the more popular ones.

So, to get these people to visit your blog, your blo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

needs to rank high on results pages of these search engines. When people search for information through the search engines and see your site among the top results, they will naturally click through to your blog!

The art of gettin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g your blog or website high rankings on search results pages is called Search Engine Optimization or SEO. It is a complex and technical subject to master, but that will not stop you from learning some simple, yet effective techniqu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s, to conquer the search engines for certain keywords. The more complex techniques are usually needed to fight for very competitive and general keywords such as "fat loss". I’ll teach you how to overcome that later.

For now, let’s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

determine the best keywords to optimize your site for.

For example, your blog talks about tech gadgets. Now, you’d want to check in Google whether it is a very competitive keyword. At this time of writing, there are 29, 000 ,000

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

twenty-nine-million!) search results. Think you can beat 29,000,000 sites at your first attempt? I don’t think so. In fact, I know absolutely that you cannot.

Let’s try to narrow our scope to keywords you can successfully optimize

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

for. Let’s look for the keywords - “technological gadgets”. At this time of writing, Google lists 792,000 results. That’s more manageable but still not narrow enough. You would still need to search for more focused keywords. An exa

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mple is - "technological lap top gadgets", however, let’s optimize your blog for "technological gadgets" just for the sake of learning.

First, you have to pay attention to the title of your blog. Since you’re optimizing for techno

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ogical gadgets, you need to have that exact phrase in your blog title.

For example, a line like “Your Best Technological Gadget Blog!” would work great.

You can change the title of your blog in the Blogger control panel or the Wo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rdpress blog when you’re creating it. If you’re proficient with HTML, you can even do that on other blog engines like Moveable Type. Bottom line? Learn a little HTML! Note: You will find some resources in the sidebar of this site f

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r optimizing your blog.

Other than that, your page heading should also contain the term you’re optimizing for. The page heading is the bit of text in your template code that is enclosed within the tags. This is important as it tel

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s the search engines what your page is about (in this case, “technological gadgets”). Since we’re posting a blog, the tags are usually the post titles, so remember to include the term there whenever relevant. For example, write an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

article/post titled - "Cheap Technological Gadgets for Everyone!". It has your keywords in the headline.

You should also sprinkle the words “technological gadgets” in your posts whenever possible. The frequent occurrence of that p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rase in your blog will hint to the search engines that your blog is really relevant to that topic. But, don't overdo it. Use of the term "technological gadgets" just a couple of times in your posts is quite enough. More than that a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd it may appear as spam to the search engines and, more important, your readers will feel the same way. The real downside to over use of the same keywords in a single article is that the search engines may de-list your blog and yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

will be cast out into the internet darkness.

So, keep this in mind: Write for humans, not for search engines, using your targeted keywords!

Yours for success in life.

P.S. - Please forward this article to someone who can use it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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BB link (for phorums):
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It is impossible that a Pig can look at the sky. It only looks down and runs with other pigs without aiming because it is too lazy. Pig management affects the entire system. Friends, this is the time to Open your eye and change the methodology of your concern from Pig to Ant management.

This article provides 8 proven and practical tricks and tips for networking like a Rainmaker. Learn to get more done through your connections by developing them in these eight distinct ways.

REASON #3 - They try to sell what is already sold. Selling a solution for a problem that the customer has called you for should be the easiest thing to do. After all, the customer wouldn't have called you if they didn't want it done. You can assume then that the only reason they would change their mind is something the tech said or did. What is it they are saying to screw it up? These techs feel they are 'educating' customers when they explain a problem. What they are really doing is 'boring' them. Describe what the parts do, not what they are. Sell today - educate tomorrow!

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