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In Part 2 of this series, we talked about how getting high quality links from authoritative websites in your field can boost your search engine rankings. This time, we're going to explore furthe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r into linking strategies and how to determine and obtain "high quality" links. We're also going to talk briefly about Google's PageRank system.

First, let's examine a regular link. It's a piec

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of text. It can also be an image that links to your blog but, for our example, we are using text.

Some of the factors that matter most are:

1) The address which it links to

2) The text of th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

link

3) The PageRank of the page on which the link resides

Let's analyze this information one by one.

You naturally want the link to link to your blog but to which page of your blog? Do you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ant to link to an individual post or to your blog home page? Since your blog is a constantly updated website, it is always wise to point to your main page instead of individual posts because ind

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

vidual posts tend to be very time-sensitive. One of my blogs, on News and Commentary, is a good example of this. Usually posts are outdated within hours or days of posting.

The text of the link

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

also affects your rankings for a certain keyword.

Let's say your blog is about "technological gadgets" and another site has a link that says "Miss USA Pageant" and links to your blog. Doesn't

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ake much sense, right? You want a lot of links to your site that contain the terms "technological" or "gadget" to greatly boost your rankings for those keywords. You see, the links from other si

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ilar sites with your keywords is what the search engines read. The more accurate the keywords of the sites linking to you, the better you will rank in the search engines. Hence, it is essential

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o put some thought to requesting links from other webmasters as you want them to link to your blog with appropriate keywords.

Now, about Google's PageRank. It's basically a scale set by Google

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o measure the popularity of websites. You can read more about it on Google.com/technology/.

It is claimed that the higher the PageRank of a certain website, the more frequent Google's robots wi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ll visit the website to index it. It is also claimed that the PageRank of a page will also help it to rank higher in Google's search engine results. In short, having a high PageRank might bring

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ou many benefits.

Now, there is much debate among webmasters about PageRank. Some webmasters say it really doesn't make that much difference. They are half right. Page Rank, in itself, is not t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e key to worry about. The actual power of search engines to affect your blog's visibility is in the keywords of your blog. When people do a search, using your keywords, you will automatically ge

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a high PageRank if your keyword combination is unique and a low-competition keyword or phrase.

Remember this: Page Rank is only a side effect of our real goal which is to get people onto your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

log. People do not search according to Page Rank they search with keywords they type into the search box. If your keywords are poorly thought out you will not rank at all.

Your blog will start

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

with no PageRank at all if Google has not indexed your blog. Once Google's robots find your blog, through links on other sites, your blog will start with a PageRank of 0 (zero) then, depending o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the PageRank (keywords) of the referring page, your blog PageRank will also rise. The referring page is the website/blog that is linking back to your blog. Google will find your link on their p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ge and follow it back to your blog. Simple, eh?

Getting high-quality links to your blog will help direct targeted visitors to your blog, who are interested in your niche, thus enabling search e

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

gines to find and index your blog and ultimately rank you higher in search engine results.

Yours for success in life.

Jim DeSantis

P.S. - Please forward this article to someone who can use it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/58004/e-folder-Blog-Optimization-for-Profit--Part-3.html">Blog Optimization for Profit - Part 3</a>

BB link (for phorums):
[url=http://www.e-folder.org.ua/article/58004/e-folder-Blog-Optimization-for-Profit--Part-3.html]Blog Optimization for Profit - Part 3[/url]

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E-Folder - Blog Optimization for Profit - Part 3

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