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Here is a proven fact: 95% of all blogs fail. This figure even includes those blogs which people set up as hobbies. Most of these blogs never develop a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

following, other than a few friends and family who may visit it in order to try and help out.

So why do so many blogs fail? Blogs fail for many reasons, b

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ut the following are some of the most common reasons:

Reason Why Blogs Fail #1: The Topics Aren’t Interesting

Most people aren’t interested in reading a b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

og which discusses the development of butterfly gardens. Most people want to read about current events in pop culture and politics. But not only do th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ey want interesting topics, they also want to read an opinion on those topics that is fresh. They want a different opinion that does not match up with th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

same repeated mumbo jumbo the mainstream press offers.

Reason Why Blogs Fail #2: The Information is Offensive

The majority of people who read blogs posse

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ss an adequate amount of intelligence. What I mean by this is that they generally are not ignorant. Maintaining a blog that promotes hate or political

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

views in opposition to democracy is not the best way to build a readership.

Reason Why Blogs Fail #3: The Writing is Poor

The art of writing is truly beco

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ming extinct today. So much emphasis is put on technology and the spell checker that people don’t feel as if they need to be able to compose clean and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oncise sentences. However, this belief is wrong. If you can’t write it will show. It will also deter people from ever visiting your blog again.

Reason

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Why Blogs Fail #4: There are no Links

Part of developing a readership is earning trust. One of the best ways to do this is to provide information in your

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

blog that is factual and not fabricated. To avoid the potential of having people question the information within your blog, you should link to other c

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

edible Web Sites where the information can be verified.

Newspapers are a great choice for doing this; especially the nationally recognized ones, such as th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e New York Times and the Los Angeles Times.

Reason Why Blogs Fail #5: People Give Up

It’s very easy for people to get discouraged and give up on their b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

og after only a few weeks. Most become discouraged when they realize that a strong readership is not developing as they had thought. However, blogs take

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

time to develop and gain popularity. You should make sure and post new articles everyday in order to gain consistent readership. You also must understa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d that it takes time to develop a popular blog. It won’t happen in a week, or even two weeks. It may take as long as a year, so make sure and give you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r blog enough time to grow before giving up on it.

Developing a strong readership for your blog won’t be easy; however, if you dedicate yourself to it on

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a daily basis, and avoid the pitfalls mentioned above, your chances of success will be positive. Even if you never make money with your blog, you may f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ind that if you can develop a strong readership, your blog may lead to other opportunities for you in life. That alone makes it worth not giving up on it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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