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Before you can order a box or boatload of promotional printed pens, there are a few steps you must take. There’s a good chance your graphic artist has al

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ready prepared your digital logo. What looks good on paper may not look so great on a printed pen. Follow these ten Do’s and Don’ts of printed pen prepar

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ation to create a positive experience for both you and the printer.

Five Do’s 5. Prepare your artwork properly. Most printers request files in an .eps

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

format. They should be vector based. All artwork and text for your printed pens should be vector based. Artwork and text should be marked up with pantone

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

color splits.

4. Provide artwork that is between 100% and 200% of the final size and resolution. Not only will this save file transfer time but you’ll

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

have a more accurate image of the final product.

3. Prepare your files in CMYK rather than RGB color modes. Most commercial printers use CMYK.

2. View

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your proofs carefully. Whether digital or physical proofs, make sure you compare the colors printed with your concept. Contact your account manager with

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

any questions or changes before you approve the final production.

1. Realize that you are a professional at your business and not imprinting. Keep in co

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ntact with your account manager and take his or her advice. Your graphic artist (if you have one) should be able to complete all the steps your account m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

anager requests.

Five Don’ts 5. Don’t use word processing programs to create your final artwork. While word processors are great for conceptualizing an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

artistic vision, they are not equipped for creating print-ready images.

4. Don’t assume that what your laser printer prints is what a commercial printer

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

will produce. Laser printers will correct bold and italic fonts to create a more readable text. Commercial printers will not.

3. Don’t use .jpeg or .gi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

f image files for final submission to the printer. These will not print properly.

2. Don’t automatically assume your proofs are what you expect without

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

viewing them. These will likely be digital proofs and require your “sign off”, don’t approve the production without viewing the proof.

1. Don’t hesitate

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to ask for help. Most printed pen manufacturers will gladly advise you or even provide a professional artist and/or graphic designer for your project. S

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ome printers make these professionals available free of charge with a minimum order.

What Not to Write There are some things you simply shouldn’t put o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n a printed pen or any promotional items. Slogans that insult a section of the population you are trying to reach or impart a lack of confidence in the u

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ser should be avoided. "Give matza to those who lost their breadwinners” might be a bit catchy but if you lost a loved one to terrorism, you wouldn’t wan

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t to see this on a printed pen.

Dirty humor may be great for the poker game but shouldn’t be used to promote a product that isn’t strictly adult in natu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

re. References to drinking alcohol, smoking, drug use or sex should be avoided at all costs unless you are or your clients are in one of those industries

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There has been a complete turnaround in the concept of manpower management in most leading companies. The focus has shifted from authoritarian style of management to a more personal and caring style, which treats people who make up a company as associates and comrades. This change in attitude has led to the formation of the Associate Acknowledgment program that helps improve employee communication with the management and boost their morale. This kind of a work environment makes the employees feel supported, celebrated and acknowledged. One part of this program is the Employee bereavement policy that conveys sympathy for staff members that have suffered a family death.

Don't give them what they think they want! Give them what they need and will thank you for!

IT Consulting in Micro Businesses requires you to be familiar with basic hardware, software, and networking. You only need to know how to perform about half of the skills to be successful at IT consulting.

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