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For the past few years, you've heard so much about blogging that you're reluctantly concluding that now might be the time to join the parade. Yes, blogs do have a place in the IT marketers’ arsenal, but only under the rig

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ht circumstances.

Blog Basics

A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules.

In simple terms, a blog is a web page made up of short, frequently updated articles, or "posts,"

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rranged chronologically like a journal. New stuff shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you. Or not.

Since blogs were launched, almost five years ago, t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hey reshaped the web, impacted politics, shook up journalism, and enabled millions of people to connect with others and have a voice on the Web.

Should You Blog or Shouldn’t You

The reason you probably know the d

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

finition of "blog" is that blog readership is high among IT professionals like you. In August 2006, IT information-search company KnowledgeStorm surveyed 4,500 of its registered users, who are typically IT professionals.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

f those surveyed, 80 percent said they read blogs, including 18 percent who read them daily and 33 percent who read them weekly. Keep in mind the percent of IT professionals that read blogs is dramatically higher the over

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

all percentage.

While there are millions of blogs online, including my own B2B Marketing Blog, consider that Pew Internet & American Life Project reports that only 39 percent of Internet users read them. Before yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

decide to enhance your brand image and awareness with a blog, make sure your target audience is among the 39 percent of Internet users who read them.

I recommend considering blogging if and only if your audience is read

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng them and if you need a venue to demonstrate your expertise (branding) or are looking for additional ways to move up in the SERPs (awareness).

If you're more concerned with driving leads and sales, pass on blogging for

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

now. There are plenty of marketing tactics that will have a more direct impact on your bottom line.

If you decide you need to establish your expertise by blogging and sharing what you know about subjects related to yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ur products and services, then keep these six blogging tips in mind:

• Often, techies write blogs for technical decision makers. However, some of the most effective business blogs are written by management personnel

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or business decision makers.

• Regardless of your editorial focus, the best-read blogs avoid hype and self-congratulatory content. Instead, they focus on content useful to their intended readers.

• To create awareness a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

out your company, products and services, keep in mind that blogs tend to be favored in the Web's Search Engine Results Pages (SERPs), especially if it’s optimized to your industry’s keywords. Optimizing your blog can go a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

long way toward helping your company be found by prospects actively searching for what you sell.

• To gain and maintain readers, you need to keep your blog fresh. You'll need someone who has the expertise, writing skill

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and time to frequently post new blog content. How frequently? According to a research study by public relations firm Porter Novelli and market analytics company Cymfony Inc., only 24 percent of bloggers post once a week

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r less (I belong to this camp). Some 39 percent of bloggers post several times a week and 37 percent post daily or multiple times a day. I recommend that you plan to post new content to your blog weekly to start. You can

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

always turn up the frequency later, once you're sure you have the ability to keep up the pace.

• If you're looking for links from the blog to your Web site to boost your Web site's search engine results, host it on a dif

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

erent server than where your Web site is hosted. Search using a phrase like "blog hosting" on Google or your favorite search engine to find a number of inexpensive blog hosting options.

• To move potential customers thro

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

gh the awareness, inquiry, consideration, and purchasing cycle using your blog you must relate all of your blog topics back to your services or products, to articles within your site, and other sales lead generation tools

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/57886/e-folder-IT-Marketing-Should-Blogging-Be-on-Your-B2B-Marketing-ToDo-List.html">IT Marketing: Should Blogging Be on Your B2B Marketing To-Do List?</a>

BB link (for phorums):
[url=http://www.e-folder.org.ua/article/57886/e-folder-IT-Marketing-Should-Blogging-Be-on-Your-B2B-Marketing-ToDo-List.html]IT Marketing: Should Blogging Be on Your B2B Marketing To-Do List?[/url]

It can be enjoyable to commence a business at home, but it can be hard work. If you are thinking about starting up a business at home, either for part-time income or a full-time job, this article details some things to consider before taking the jump to working for yourself.

An Affiliate is essentially a commissioned agent for a product or service. What happens is that as a commissioned agent, you (the Affiliate) get a percentage of sales after you (the Affiliate) have made those sales.

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