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To blog...or not to blog.

It's a question on the lips of many savvy marketing executives these days. And it isn't for everyone. If you're up in the air, read my article "Blog for Business: How to decide if it's right fo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r your company".

But if you've made up your mind you're ready for a blog, let's talk about how to do it right. But first, remember that a blog is a very powerful way to use your company's "true voice," and it takes the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

kind of care and nurturing you'd give any living thing.

You've heard of "natural" search, right? It's the best way to prepare your site for good rankings in the search engines. And the strongest tool you can use for tha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t is a company/corporate blog.

Why? Blogs provide a constant supply of fresh, relevant content-the number one element that makes search engines love your website. And if you use a couple of well-chosen keywords in your

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

posts that relate well to what you do/sell/want to prove, your traffic should get even better. Here are 4 tips to make your blog more powerful at attracting loyal, profitable customers.

Be keyword savvy.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
> Pick good keywords, but not from among the really popular terms (like "blog")--the competition for those is stratospheric You know those Google search pages that come up and tell you you've found the first out of 17 zi
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
llion results for your term? On a random day, for example, this is the Google search results number for the word "blog" - 2,730,000,000 (yes, the kind of number with so many zeroes you don't even bother to decipher it--a
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
nd that huge number should give you a clue about how right you are to be thinking about this blogging thing).

Pick some other words and phrases that are on target but not searched for by practically every human being on
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
the planet who has a computer. How, you ask? Do you know about Wordtracker? It's a nice little software package you can use to test key words and phrases. Pick a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
phrase that gets a moderate number of searches, and then focus.

Focus. Sprinkle your postings liberally with the word(s) or phrase(s) you've selected and tested with WordTracker or another keyphrase so
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ftware. I know. Easier said than done. But that's why SEO companies beg their clients to hire writers to do their corporate blogs. Having Joe or Harriet in Human Resources write the blog may not get you the results you'r
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
e hoping for.

Make it real. Now comes the hard part. To build the most value into your blog, you have to actually write in the thing-regularly, consistently, and passionately. Yes, you read rig
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
ht-with passion. That means you have to really care about your subject. When you care, you'll automatically tend to deliver content that will have value for others who care, too-your prospects, partners, vendors, and cus
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
tomers.

One reason this may be hard for you or most of your employees is that you all have your regular jobs to do. It's not easy to consistently find passion for another whole endeavor when you're already investing you
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
r soul in meeting demands and looking ahead to do your job better. If you have someone on your staff who's a really good writer and who can spare some time, discuss this responsibility with him or her. Let her know that
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
you support this project and that her supervisor will allow her the time needed to do a good job.

Promote! Use all your marketing know-how to cross-promote the blog with your other outreach methods-ment
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
ion it on your website, in your direct mail, and in your newsletter, set up your RSS feed links, and regularly email your contacts with notes about what's going on in your blog. Use Google Adwords, Google Adsense, and ot
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
her gateways to larger networks. Especially use the new AddThis service-puts a link on each post so that people who like what you wrote can tell the world.

Read tips from some of the big guys: Blogger, About.com, Wikipe
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
dia on affiliate marketing, Clickz/Jupiter Research, and you can find many more.

You can't, as they say, "build it and they will come." But if you already have a strong in-house list that you market to, you've got a rea
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
dy-made reader base that cares about your topic and is accustomed to paying attention to you. That is the best possible place to be when you start a blog. Then the viral marketing power of the web will go to work for you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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E-Folder - 4 Steps To A Successful Corporate Blog

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