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E-Folder - Why Blogs are Better Than Newsletters for Marketing and Promotion
Introduction
Nobody will disagree that businesses need to keep the communication channels open between them and their customers. Communication builds mutual respect, rapport, and trust between those buying and selling
Nobody will disagree that businesses need to keep the communication channels open between them and their customers. Communication builds mutual respect, rapport, and trust between those buying and selling
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
and that's good for business.
Newsletters in other than blog format have traditionally involved "push" technology ie, you push your information onto your customers whether they want it, want it at the time you want to give it
Newsletters in other than blog format have traditionally involved "push" technology ie, you push your information onto your customers whether they want it, want it at the time you want to give it
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
, or whether they are interested in the content.
Along with the problem of pushing information that people don't want, or don't want as often (how often is too often is a subjective matter akin to asking, "how long is a piece
Along with the problem of pushing information that people don't want, or don't want as often (how often is too often is a subjective matter akin to asking, "how long is a piece
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
of string"? Nobody knows the answer.), it takes time to download PDF files and admittedly, less time to click through to an HTML version. Producing both types of newsletter is time consuming and any feedback elicited from art
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
icles either comes from a form on an HTML page or via stand-alone email. Usually, what one reader has written cannot be read by other readers.
Hard copies have similar problems plus the disadvantage that they cost money to pr
Hard copies have similar problems plus the disadvantage that they cost money to pr
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
nt and post and many of the copies finish up in wastepaper baskets without ever being read.
Because of the above disadvantages and many advantages, savvy business owners are now using "pull" technology. Enter the blog.
Co
Because of the above disadvantages and many advantages, savvy business owners are now using "pull" technology. Enter the blog.
Co
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
mmunicating On Demand
Blogs involve people pulling the content they want to them, the opposite of having information pushed onto them by sellers. This may be done by simply asking interested customers to visit your site e
Blogs involve people pulling the content they want to them, the opposite of having information pushed onto them by sellers. This may be done by simply asking interested customers to visit your site e
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ach Wednesday when you update your blog. Alternatively, they can set up Real Simple Syndication (RSS) protocols and periodically "see" which blogs they subscribe to have had new content added since they last read them. By usin
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
g an RSS aggregator or newsreader, they can quickly access that information. They simply open a program on their desktop (which could be one of a number of RSS capable Internet browsers such as Mozilla) and go straight to your
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
blog if they wish.
So, essentially it's left to interested customers to decide whether they want to read your blog. You don't upset customers by sending email or other media they don't want.
At many sites, setting up and ma
So, essentially it's left to interested customers to decide whether they want to read your blog. You don't upset customers by sending email or other media they don't want.
At many sites, setting up and ma
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
aging a blog is free. For example, Blogger.Com which is a business owned by Google, allows the public to set up free blog sites. The data for blogs is easily input into the blog template, either while you are logged in to the
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
site, or by cutting and pasting from pre-written material. Once entered, it requires a click on a button and within seconds, your blog is "live" for all the world to see.
If you are on the run, you can stop at an Internet caf
If you are on the run, you can stop at an Internet caf
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e and update your blog using an email message. An excellent feature of blogs not usually available with HTML or other media newsletters.
You can allow comments from readers to be added to the blog. This is excellent for discu
You can allow comments from readers to be added to the blog. This is excellent for discu
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ssing issues customers might have with specific products and services, or simply encouraging them to ask questions about you or your firm that you can answer. Blog comments can be monitored to ensure that nothing unsavoury app
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ears for all and sundry to see.
Blogs can be set up with links to your products or services and also to parts of your site that tell readers who you are and what you do. An advantage in having links in your blog is that those
Blogs can be set up with links to your products or services and also to parts of your site that tell readers who you are and what you do. An advantage in having links in your blog is that those
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
links link to your site and increase your importance for search engine optimization.
By using one of the Blog Directories or a service like Pingomatic.Com, you can advise dozens of Blog Directories that your blog has been upd
By using one of the Blog Directories or a service like Pingomatic.Com, you can advise dozens of Blog Directories that your blog has been upd
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ated. This means your URL and company details are being sent all over the web at no cost to you. That's right, no cost .. you can't do much better than that!
I've submitted my blog one day to find a top Google rating the next
I've submitted my blog one day to find a top Google rating the next
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
. It's free, efficient and effective and is far superior to the old ezine approach to promotion and marketing.
Conclusion
I've used hard copy, PDF, HTML and email newsletters over the years for my businesses and have
Conclusion
I've used hard copy, PDF, HTML and email newsletters over the years for my businesses and have
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
abandoned all of those means for blogs. The advantages of blogging over ezine publishing are clear and provable. Why not do a comparative study; publish your newsletter in both media for a few months and see which one gets the
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
best results.
If you aren't convinced that maintaining a blog is far superior to an ezine newsletter, I'll be astonished.
Here's to your business success through blogging.
Copyright 2007 Robin Henry | Published 8 March 200
If you aren't convinced that maintaining a blog is far superior to an ezine newsletter, I'll be astonished.
Here's to your business success through blogging.
Copyright 2007 Robin Henry | Published 8 March 200
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/57819/e-folder-Why-Blogs-are-Better-Than-Newsletters-for-Marketing-and-Promotion.html">Why Blogs are Better Than Newsletters for Marketing and Promotion</a>
BB link (for phorums):
[url=http://www.e-folder.org.ua/article/57819/e-folder-Why-Blogs-are-Better-Than-Newsletters-for-Marketing-and-Promotion.html]Why Blogs are Better Than Newsletters for Marketing and Promotion[/url]
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