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Ever wondered why hundreds are joining the multitudes of bloggers everyday? Have you noticed the increase in the number of business blogs?

What started out as a personal

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

blog revolution has quickly expanded into a tool for business use. Are you weighing the benefits of adding a business blog yourself? We believe it can help your business

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

in a variety of ways. Just a few are listed below:

1. Content
People love content! No one wants to be bombarded with direct advertising about your products

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

or services. But give them relevant information related to that and they will read it.

Tip: You can give information on the usage of your product, important inf

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ormation related to your service, information on complementary products/services, etc.

Example: Selling Leather Handbags: Give tips on how to get the best usag

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e out of your leather bag and how to maintain the leather, how to get rid of spots, etc

2. Increased Traffic
If you are giving useful information, people wil

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

l return for updates. They may even recommend your blog to friends and family. In other words, with the right content you can increase your website traffic.

Tip:
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
Add an ‘email article to friend’ option with each post.

3. RSS Feeds
You can give your readers the option of subscribing to your RSS feeds. This way they wo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
n’t just come to your site and forget it. Once they subscribe, they will receive updates every time you add a post. What better way of staying in your potential customer’
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
s mind!

Tip: Always link to an article related to RSS Feeds where you offer this option. A lot of visitors may not know what RSS Feeds are and will appreciate t
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
he information. Not to mention the fact they may subscribe to yours.

4. Build a List
Target customers who do not know much about RSS feeds and are not willin
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
g to adopt a new technology. Offer a newsletter. Your blog content can convince them of the usefulness of your newsletter content. This will help you build a mailing list
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
.

Tip: Offer Specials Discounts on your product/service as well as some content that is specific to your newsletter.

5. Build Credibility
A Blog re
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
affirming your core strengths will build credibility amongst your readers and potential clients. They will gain more confidence in you and your product if they see that y
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
u are knowledgeable about what you are selling.

Tip: Write about what you sell but don’t try to sell your service. Show your knowledge of the product.

6. En
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
courage Interaction
Blogs are interactive and your visitors can leave comments on your posts. You are able to communicate with your potential customers, hear the
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
ir opinions and hold a discussion with them.

Tip: Don’t just let visitors comment! Answer, discuss and interact with them. Let them rate the articles, print the
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
m, email to friends, etc.

7. Easy to Update
Blog posts are easy to update and you don’t have to deal with coding a static page. In other words that gives you
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
more time to market your business and communicate with your customers.

Tip: Invest in a good design and initial setup of the Blog and you will not have to worr
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
y about a thing later on.

8. Search Engines
Search engines love Blogs!! You will see increased traffic and better search engine rankings once you have a BLOG

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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