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E-Folder - Be An Idea Generating Machine
Idea gathering is the first thing you need to do in the process
of generating ideas. This step must be done extremely well
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
to
benefit the flow of ideas to come.
He who has imagination without learning has wings and no feet. —Joseph Joubert
A
He who has imagination without learning has wings and no feet. —Joseph Joubert
A
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ter you have digested the information, you need to look
at new combinations with the idea and have the ability to see
the
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
relationships. At this point in the idea quest, I would
manipulate the facts in your mind. Bring facts together in differ
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
nt arrangements.
Ask yourself questions. Search for combinations. Listen for the meaning.
Ideas will start talking back
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
n your mind. Listen to what makes sense.
“An idea is a feat of association—Robert Frost.
Knowledge must be gathered, dige
“An idea is a feat of association—Robert Frost.
Knowledge must be gathered, dige
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ted and emerge in the form of fresh, new combinations of
thinking—James Webb Young
Then finally, let the judge come in an
Then finally, let the judge come in an
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
judge the ideas.
“Get a good idea and stay with it. Dog it, and work it until it’s done right.—Walt Disney
To generate g
“Get a good idea and stay with it. Dog it, and work it until it’s done right.—Walt Disney
To generate g
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
eat ideas you have to love what you do. You have to love
mixing and rematching unrelated ideas until there is a match. You
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
may
feel the insecurity of not knowing when you will get that great idea,
but start by enjoying the process.
You need to
You need to
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
love this game about coming up with ideas.
I’ve always said to art directors and writers, “If you don’t love the
busines
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
s, get out of the business.” By loving what you do, and having fun
exploring ideas, the ideas will flow easier, and with l
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ttle effort.
In the book, How to Get Ideas By Jack Foster, he says, ...“the ones who come up with ideas know that ideas e
In the book, How to Get Ideas By Jack Foster, he says, ...“the ones who come up with ideas know that ideas e
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ist
and know that they will find those ideas; the ones
who don’t come up with ideas don’t know that ideas
exist and don’
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
know that they will find ideas.”
I agree with his assessment. Years ago, my client David Holt of Holt Marketing asked me
I agree with his assessment. Years ago, my client David Holt of Holt Marketing asked me
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
if I ever get “writers block”
with creative advertising ideas. I said, “no I always come up with ideas.”
Whether you bel
Whether you bel
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
eve you can or whether you believe you can’t, you’re
absolutely right. —Henry Ford
I know how to come up with ideas and
I know how to come up with ideas and
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
now that I would
come up with ideas. This confident belief will work
for you if you believe it will work for you.
In con
In con
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
lusion, remember to gather and digested knowledge, think of new combinations of
thinking, judge it, have fun concepting an
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
believe you will come up with ideas.
Keep to these simple practices and you will begin to generate ideas more abundantly
Keep to these simple practices and you will begin to generate ideas more abundantly
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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