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Is using a blog for marketing a viable alternative to buying a domain and creating a fully fledged website? In this article I

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

look at why using a blog for marketing can be just as effective provided you get the layout right and optimise the content.

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; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

>Why use a blog

Blogs are both free and easy to set-up and are ideal if you are still testing the waters on a marketing c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ampaign. Investing in a domain and web hosting not only has an initial cost but you are stuck with them if you choose incorrec

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ly …and you need to know about Web design, etc.

For blogs, I use Blogger.com which is also ideal for beginners.

Setting u

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

p a blog as your marketing platform

Now, it is not the purpose of this article to show you how to create your very first

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

log account and I am not assuming you already have one or know how to do it either. The fact is, the process is so easy and Bl

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ogger.com take you through it in a 3 stage process. So, there is no point in me replicating that here…

However, before you se

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

up your blog think very carefully about the Blog Title and Address…

So, if your niche is ‘sausage making’ select that

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

for your title and address. So your blog will be ‘sausagemaking@blogspot.com’ A relevant title and address are very important

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

so choose wisely. (If you make the ‘wrong’ choice or think of a better one later on you can always set up another blog.)

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

reating an effective layout for your blog

In Blogger 2, it is now possible to add text elements other than actual Blog po

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sts. So add at least two at the top of the blog to welcome people to your blog and describe its purpose. These will then remai

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

static above your blog posts. It is very important here to add relevant text that contains your main niche keywords.

Add an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

opt-in form and display it prominently. If you don’t capture your leads you are missing an opportunity to make potential addit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

onal sales.

Add a links section. This will contain the links to your recommended products.

You can add as many elements as y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou wish but keep things as simple and relevant as you can.

Publish your blog and start adding some relevant posts. You can ad

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

articles, reviews, chat posts, anything you want. But keep it relevant to your topic and keywords at all times.

By following

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

these simple steps you can make a blog look exactly like a landing page in a website with the added benefit of being able to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

asily add content in your blog posts. As such, using a blog for marketing can be just as effective as a website if not more so

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/57752/e-folder-Using-a-Blog-for-Marketing.html">Using a Blog for Marketing</a>

BB link (for phorums):
[url=http://www.e-folder.org.ua/article/57752/e-folder-Using-a-Blog-for-Marketing.html]Using a Blog for Marketing[/url]

Employees are the often-neglected stakeholders in the success or failure of a CRM (Customer Relationship Management) initiative. But employees don't always resist new ways of doing business. If you factor in relationship management practices that engage people in the change process, you can circumvent significant resistance and actually speed up implementation.

Every day you're passing up great opportunies that are staring you in the face. Find out where they are and what to do about them

It is much easier to learn everything there is about your prospect. However, when you are marketing, you need to take a different slant - let them know who you are.

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