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E-Folder - Publishing a Successful Blog
It’s useless to define the term: everyone knows what a blog is. And if they don’t, there are plenty of definitions online, from the simple “online journal” to m
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ore philosophical, thought provoking, puzzling definitions.
From a corporate perspective a blog is a marketing tool. From the perspective of a citizen journali
From a corporate perspective a blog is a marketing tool. From the perspective of a citizen journali
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
st… the blog is a dialogue tool. A freelance writer will use the blogging platform as a self-publishing tool.
There are different reasons for a blog to come in
There are different reasons for a blog to come in
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
to existence, but all aim success and social recognition (meaning acceptance and popularity within social media communities).
Publishing a successful blog is no
Publishing a successful blog is no
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
an easy task for those with less experience in the fine art of dialoguing. A blog is a tool that enables its administrator or writer to share personal thoughts
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
and information while engaging the readers into a virtual conversation.
To publish a successful blog you have to know your readers, understand their needs and
To publish a successful blog you have to know your readers, understand their needs and
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
live up to their expectations. Blogs are dynamic constructions. They need constant updating. If the conversation stagnates, your blog might become a ruin.
If
If
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
you compare a blog to a traditional website you’ll note that, although easier to publish and “enhance” (update with fresh content), it requires more work. This
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
is a living entity: it requires care, attention, nurturing. The social networking portals are “water for life”. You’ll have to connect with other bloggers, exc
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
hange ideas, ask questions, learn about widgets and other tools to enhance your construction, help them building up their own blogs and networks: a constant coop
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
eration, especially between blogs within the same niche, is the key to publishing a successful blog. There are some strategic procedures that will help you make
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
the best out of your blog:
- Leave meaningful comments on the blogs you like. Be polite and respectful. Treat others, as you would like them to treat you. C
- Leave meaningful comments on the blogs you like. Be polite and respectful. Treat others, as you would like them to treat you. C
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
mments are a strategic foundation for building up strong reader-author relationships.
- Build up a solid community by joining social networking sites like myblo
- Build up a solid community by joining social networking sites like myblo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
glog or spicypage. This is not so easy as it seems. To build up this community you’ll need to take your time, browse the member blogs and contact their authors
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
. The contact should never sound like: “Hi, loved your blog. Visit mine”. Try to make a smarter comment. Pinch an entry and underline what you liked about it
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
. This will show to the author that you actually mean what you say.
- Participate in meme games. Carry on the conversation and spread link love. Don’t be afr
- Participate in meme games. Carry on the conversation and spread link love. Don’t be afr
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
id to link to other blogs just to protect your Google PageRanks. If you didn’t know it by now, Google likes outbound links and if they are relevant for the cont
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ent of a post you might even rank higher in the Google SERPs (this is rather complicated to explain, but take my word for it).
- Always put your readers first.
- Always put your readers first.
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
Try to offer something unique, of real value every now and then. An idea. A tip. Publish an ebook and offer it free. This is how successful bloggers build s
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
trong relationships with their readers. Follow these basic rules and you’ll soon be the publisher of a successful blog. And remember: it’s all about the people
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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