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E-Folder - Using Blogs as a Free Marketing Tool for Your Business
I admit I stuck my head in the sand when I first heard about Blogs. It was just too hard (so I thought) - another new technology to master and I wasn’t even sure of the benefits, so I ignored them for a while.
Then I a
Then I a
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ttended a marketing seminar where a whole session was devoted to Blogs - how simple they were to set up and use and what unbelievable benefits they provided for a business. And the best part – most of them are free!
Blogs provide a way for you to communicate with your customers directly. And it is a two-way communication. You can post a message on your blog and your visitors can easily respond. Staying in touch with your customer
4. Photos of your products or from a tradeshow
5. Surveys – so you can get feedback from your customers
6. Testimonials
7. Instructions on how to use your products/services
8. Product Reviews
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
trong>So what exactly is a blog? A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically update
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
daily or weekly using software that allows people with little or no technical background to update and maintain the blog.
Why should I use blogs for my business?
1. Communication with your customers.
Why should I use blogs for my business?
1. Communication with your customers.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
Blogs provide a way for you to communicate with your customers directly. And it is a two-way communication. You can post a message on your blog and your visitors can easily respond. Staying in touch with your customer
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s regularly means you can build long-lasting relationships and develop their trust.
2. Search Engine Marketing
Blogs give you an increased presence on major search engines, like Yahoo! and Google. If you use Blogger (
2. Search Engine Marketing
Blogs give you an increased presence on major search engines, like Yahoo! and Google. If you use Blogger (
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
oogle’s Blogging Tool), every message you post creates a new page on Google so in a very short time you could have a lot of pages pointing to your website, bringing you lots of new visitors.
3. Stay Ahead of Your Compe
3. Stay Ahead of Your Compe
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
tition
Blogs are still relatively new and chances are your competition does not yet use them. So you will be seen as an expert in your industry when you post your knowledge and expertise.
4. Media & Public Relations
Blogs are still relatively new and chances are your competition does not yet use them. So you will be seen as an expert in your industry when you post your knowledge and expertise.
4. Media & Public Relations
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
Blogs are excellent PR tools. You can post your Media Releases and articles and have them picked up by the media.
5. Free or Low Cost
Many Blogs are free to use. Two such blogs are:
Blogger – and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
5. Free or Low Cost
Many Blogs are free to use. Two such blogs are:
Blogger – and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
blogger.com/" target="_blank">www.blogger.com
Clearblogs - www.clearblogs.com
6. Easy to Use
If you can type and press a “Publish” button, you can use
Clearblogs - www.clearblogs.com
6. Easy to Use
If you can type and press a “Publish” button, you can use
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
blogging software. The software allows you to follow easy step by step guide and provides great online help.
What should I publish in my blog?
1. Articles
2. Media Releases
3. Industry News
What should I publish in my blog?
1. Articles
2. Media Releases
3. Industry News
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
4. Photos of your products or from a tradeshow
5. Surveys – so you can get feedback from your customers
6. Testimonials
7. Instructions on how to use your products/services
8. Product Reviews
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
>
9. Interviews
10. Case Studies
11. Business and Employee Profiles
12. Links to complementary businesses
13. Frequently Asked Questions and Problem Resolutions
14. Inspirational Quotes
15
10. Case Studies
11. Business and Employee Profiles
12. Links to complementary businesses
13. Frequently Asked Questions and Problem Resolutions
14. Inspirational Quotes
15
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
. Research Findings
and anything else that may be of interest or help to your visitors and customers.
Remember you can have as many blogs as you like, so you can easily reach niche markets.
How do I get start
and anything else that may be of interest or help to your visitors and customers.
Remember you can have as many blogs as you like, so you can easily reach niche markets.
How do I get start
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ed?
Simply sign up for a free account with Blooger, for example. Go to www.blogger.com Then go to Getting Started in the Help Section and read it. There a
Simply sign up for a free account with Blooger, for example. Go to www.blogger.com Then go to Getting Started in the Help Section and read it. There a
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e lots of useful tips on how to make the most of your blog.
Once you’ve created a blog and added a message or two, don’t forget to put a link to it from your website (if you have one).
What should I do with my
Once you’ve created a blog and added a message or two, don’t forget to put a link to it from your website (if you have one).
What should I do with my
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
blog once it’s created?
Beside adding regular posts, you should add RSS feed (Really Simple Syndication) to your blog. RSS is a method of distributing links to content in your blog that you'd like others to u
Beside adding regular posts, you should add RSS feed (Really Simple Syndication) to your blog. RSS is a method of distributing links to content in your blog that you'd like others to u
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
se. In other words, it's a mechanism to "syndicate" your content.
How does RSS syndication work?
Say you publish a new blog posting about a particular topic. You want others interested in that topic
How does RSS syndication work?
Say you publish a new blog posting about a particular topic. You want others interested in that topic
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
o know about it. By listing the page as an "item" in your RSS file, you can have the page appear in front of those who read information using RSS readers or "news aggregators" RSS also allows people to easily add links
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
to your content within their own web pages. Bloggers are a huge core audience that especially does this.
Blogs provide you with many benefits and they are free to use. So why not try them out – you have nothing to lose
Blogs provide you with many benefits and they are free to use. So why not try them out – you have nothing to lose
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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