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E-Folder - Write Your Way To More Traffic
Search Engine Spiders love new content. Therefore they visit press release sites, article submission services and blogs frequently. Placing a link to a website will in the signature block of pre
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ss releases blogs and articles will get the link crawled by search engine spiders quicker then submitting them manually. Thus, drastically increasing search engine rankings, thereby generating mo
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
re traffic to websites.
While, again, no one can guarantee the placement of press releases, articles or blogs, nor can they guarantee whether they will be published or used for an article, howeve
While, again, no one can guarantee the placement of press releases, articles or blogs, nor can they guarantee whether they will be published or used for an article, howeve
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
there are things that can be done to improve the odds.
Lets Start With Writing Press Releases
The biggest obstacle to most press releases is the release itself. First, press release is a news
Lets Start With Writing Press Releases
The biggest obstacle to most press releases is the release itself. First, press release is a news
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
story, you need to create something newsworthy to announce. Secondly, it is not the same as writing an advertisement. Many press release services will not publish your release if it has been writt
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
en like an advertisement. Ultimately, your purpose is to advertise your business, but you do it on a more sophisticated way. Thirdly, the best releases are short and to the point, keep it at aroun
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
400 words or less.
Answer the questions:
When writing a press release, the following questions should always be answered:
Who is the preferred audience of your press release?
What is it about
Answer the questions:
When writing a press release, the following questions should always be answered:
Who is the preferred audience of your press release?
What is it about
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
- provide invaluable information or an offer or announcement
When did it happen?
Where is it happening.. Location or what company
Why.. support or justification for press release.- what are th
When did it happen?
Where is it happening.. Location or what company
Why.. support or justification for press release.- what are th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e benefits
SO WHAT (i.e. what are the benefits)
Your answers should be:
Concise - editors receive hundreds of press releases a week (perhaps more) and appreciate releases that are brief and to
SO WHAT (i.e. what are the benefits)
Your answers should be:
Concise - editors receive hundreds of press releases a week (perhaps more) and appreciate releases that are brief and to
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
he point.
Well-written - a good way to ensure your press release ends up in the waste basket is: bad spelling, poor grammar, and illogical or unsubstantiated claims.
Factual - stick to logical a
Well-written - a good way to ensure your press release ends up in the waste basket is: bad spelling, poor grammar, and illogical or unsubstantiated claims.
Factual - stick to logical a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nd substantiated claims, avoiding statements of belief: we're the best, the cheapest, etc.
Honest - avoid the padded quotes by company officers; even if they are experts, they come across as bias
Honest - avoid the padded quotes by company officers; even if they are experts, they come across as bias
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ed. If used, stick to the facts.
Timely - if your press release is not topical, consider incorporating it with a recent news event -- but don not stretch it.
Does the press release's lead (openi
Timely - if your press release is not topical, consider incorporating it with a recent news event -- but don not stretch it.
Does the press release's lead (openi
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
g) address or answer the basic tenets of journalism:
Press Release Structure:
Title - very important. Put main news in the title. You can also use a sub-title, but do not make the title too long
Press Release Structure:
Title - very important. Put main news in the title. You can also use a sub-title, but do not make the title too long
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
. Some services, not all, limit the title to 100 or 200 characters.
Introduction - tell the news and try answering the WHY and SO WHAT in he beginning.
Content - explain the news a little more i
Introduction - tell the news and try answering the WHY and SO WHAT in he beginning.
Content - explain the news a little more i
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
n detail answering all the questions above. Write the text in third person, like a newspaper article. If you like, use quotes, and make sure the person quoted knows and approves your quote.
Boile
Boile
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
plate - short description of the company releasing the news (= you). Keep it to the point and short. You can modify it from time to time if needed.
If in your press release you mention some other
If in your press release you mention some other
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
companies or products, make sure to use their trademark symbols correctly. E.g. XX is a service mark of Company, Inc. YY is a trademark in the USA and in other countries.
Example of press releas
Example of press releas
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e structure:
Title: XX Company To Save On Everyday Products.
Subtitle:Discount Shopping at Wal-Mart, Macy's, etc.
Introduction: XX Company, is an online-shopping mall that allows consumers to
Title: XX Company To Save On Everyday Products.
Subtitle:Discount Shopping at Wal-Mart, Macy's, etc.
Introduction: XX Company, is an online-shopping mall that allows consumers to
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
save money and make money.. (The 'so what' bolded)
Boilerplate: XX Company. is an Online Shopping Mall. Our mission is to help everyday consumers save money on the products and services they u
Boilerplate: XX Company. is an Online Shopping Mall. Our mission is to help everyday consumers save money on the products and services they u
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
se everyday and allowing them to receive cash back from their own purchases and from helping other people save on their purchases as well. XX Company. To learn more about XX Company Visit us Today
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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