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What are the 7 essential Q’s you must ask before posting an ad?

In Part 1, I talked about finding your target market, and how it might not always be who you first think of. Then how to begin finding

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the right ezines to market in.

In Part 2 of this article, I will talk the 7 essential questions you must ask the ezine owner before posting a single ad. Why it is so important to get in touch with the owner of the ez

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ine? Easy: to determine how effective your ad will be. It also puts you in control of your business relationship. You now have the power.

You can email, but a call is more powerful. Directories (such as DirectoryOfEzines.com<

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

/b>) will often give you contact information for the owners. There are certain questions you want to ask that will help you determine if this ezine is worth your time.

Q: "How many mailings are sent out each week?” If they

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

send out more than 2 per week I stay away. That means the list is getting hammered with ads. Subscribers will get annoyed and opt out. Generally (not always), ezines that get a lot of mailing have lower quality. The conten

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t is not good. It’s extremely important that the content is good. Otherwise, the subscribers are probably just people that are just looking for their own ad.

Q: "How many new subscribers are you bringing in each month?” Yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

u want to work with group that is growing. If it’s growing, that means it has quality content. When you find good list, it will keep growing, and new people will see your ad.

This is residual marketing. You can advertise

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o the same list and create branding with old subscribers, but you’re also hitting new subscribers as well. In effect, this is someone else building your email marketing list for you.

Q: "Will you give me re

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ferences? People you’ve worked with in past? Names and numbers?” Get testimonials at least. This depends on how selective you want to be.

Also when you advertise and like the results that the ezine owner produced for you, ca

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ll the ezine owner and tell them you want to put up a testimonial. It builds your name and it gets your website more exposure.

Q: "Can you personalize ads?” You should be able to merge the first name of subscribers in subj

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ect line and throughout the email. This makes a more effective ad. Sure, there are potentially thousands of readers, but only one person is reading it at a time. That person wants to feel like I am talking to her. What’s in it f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

or her?

Q: "Is there HTML?” If you don’t know how to do it, you can have editors do it. I use a lot of italics, bolding, and underlining (in case you haven't noticed). You want to be expressive, but n

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ot too flashy. This is not a huge point, but it is important. My ads really look like texts with formatting. It is important to create a website hyperlink so people can click on it.

Q: "Is there an archive section on w

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ebsite?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don'

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...

Q: "Will you give me an endorsement? If you look at my website and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

see what we have to offer, will you give me an endorsement?” If this happens, your conversions will go through the roof. It is the same as if your friend or family recommends a great movie or restaurant. You’ll just go th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ere.

You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to point out to them that you are looking for a long term relationship, possibly advertis

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing for months to years. The owner of the ezine will see what a pro you are in marketing! The endorsement doesn’t have to be anything over the top. Just something simple like, "I highly recommend you take a look at this site!”

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or "This is great, read look at this letter.”

You have to treat your business seriously, like the million dollar business it could be.

Next edition:
"What is the single most important part of your solo ad?”

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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E-Folder - Ezine Advertising - Essential Tactics (Part 2 of 3 Series)

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