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What’s a blog and why does everyone seem to have one? The word blog is an abbreviation of web-log. They combine the interactivity of foru

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ms and bulletin boards, the sensitivity to current events of a news service and the personality of talk radio. Over the past few years several free blog ser

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

vices like WordPress and Blogger have both fueled and been fueled by the explosion in the number and popularity of blogs.

A blog is any website tha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t has a combination of four distinctive characteristics:

Frequently updated
Focused on a single page
Linked to other sites

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and blogs

Written in a personal voice

Because the majority of blogs are free and very easy to use, blogs can be started by anybody and on

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

any topic. In general blogs can be divided up into three categories:

Diaries -- blogs devoted to the day to day experiences of their writer

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

i>Links -- blogs made up of collections of links to other sites, usually unified by some interest or aesthetic sense

Forums -- blogs that have becom

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

centers of discussion on particular topics

Blogs are cash cheap but time expensive. Starting a blog, particularly for business is a commitment. B

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e prepared to devote however much time is necessary to writing interesting honest posts and responding to comments. The good news is that blogs are one of t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he most powerful ways to market your service or product. Not only do they dramatically improve your page ranking with search engines, but they also provide

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a human face to your business.

Most business blogs have three purposes:

To establish the writer as a thought leader
To d

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rive web traffic to a homepage

To increase PageRank on Google

How do I write for a blog? Blogs are not about facts. Th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ere are many accurate sources of information online, but blogs are not reliably one of them. Instead, blogs are about community. People use them to see what

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

other people think and to participate in conversations. For example, it would be difficult to find reliable information about the current travel conditions

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

in Sri Lanka from a blog. On the other hand it is quite likely that you could find dozens of blogs about life, food, politics and religion there -- each blo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g discussing Sri Lanka from its authors point of view. Consequently blogs are overwhelmingly written in a casual, informal voice. A lack of subjectivity (an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d humor) is perceived as insincere and, worse, boring.

Do

Use "I"
Speculate and give opinions
Talk about personal

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

experiences

Ask open-ended questions (rhetorical and otherwise)

Link to sources that support your views

Don't <

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ul>

Try to teach

Try to sell

Give answers

Be too serious

Try to keep the reader from leaving the blog

Blogging

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

is the easiest and most enjoyable way to build your reputation and business. Start an on-line conversation and watch your friends and customers come to you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/57619/e-folder-Blogging-Basics-for-Better-Business.html">Blogging Basics for Better Business</a>

BB link (for phorums):
[url=http://www.e-folder.org.ua/article/57619/e-folder-Blogging-Basics-for-Better-Business.html]Blogging Basics for Better Business[/url]

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