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Your marketing division – maybe that’s you? – has two major jobs to do for your company:

find new customers

hang on to existing customers

Both of tho

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

se jobs can be a major challenge. Trying to do both of those jobs on a budget is an even bigger challenge. Advertising is the usual answer to finding ne

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

w customers, but advertising can be expensive – often prohibitively expensive. Worse, it's usually difficult to tell just how effective your advertising

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

campaigns are. The best that you can usually do is measure sales before and after a marketing campaign, but even then it’s difficult to tell which part

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of your marketing efforts really paid off with results.

It's even more difficult when it comes to keeping your existing customers. The traditional way

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to hang on to those customers once you've found them is by offering exceptional quality, excellent customer service and great prices. The problem is tha

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t your competitors are trying to do the same thing, and one place where they find new customers is by luring them away from you. Even your best customer

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s will only be loyal to a point. If they’re offered a better deal with the same benefits elsewhere, you'll stop hearing from them – and discovering prec

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sely why they jumped ship to the competition is nearly impossible.

How do you solve both problems with one low-cost alternative? Advertising business g

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ifts are one solution that can satisfy both of your needs. Business giveaways and advertising business gifts are an excellent way to promote your servic

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

es and products to both existing customers and new ones. Here’s why:

Everyone loves to get something for nothing. Getting a gift makes you feel good ab

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

out the person or company giving the gift, especially if it's something useful and valuable to you. Giving out a free advertising business gift is a gre

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t way to introduce your products and your company to new business prospects. Whenever they use your gift, they’ll be reminded of that good feeling, and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

that translates into trust and loyalty.

Everyone likes to be appreciated. When you give little tokens of appreciation to your existing customers, you l

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

et them know that you value their business. That appreciation translates into - you've guessed it - trust and loyalty. And trust and loyalty drive busin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ess sales.

When you choose to promote your business with advertising business gifts, you're putting the bulk of your promotional budget where it counts

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

and where it will do the most good - in front of your customers. You’re not sending out signals to reach millions of the wrong people. Instead, you're f

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ocusing your efforts on those people who are the most likely to buy from you or use your services.

And your advertising isn't flashed before them for t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hirty seconds as an annoyance or an interruption to their leisure time viewing and listening. Instead, your gift sits there on their desk, their key cha

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

in or their refrigerator every day, day after day, all day long. When the time comes that they need your product again, who do you think they’ll turn to

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Every year, Congress allocates billions of dollars in the form of free grant money to aid major projects that would ultimately benefit communities. Allotment for education grants alone reached an estimated $67 billion annually.

The experts taught that if you own a business - any type of business - there are 5 ways you can boost your business income.

In 2006, two out of three chiropractors increased billings (67%), while almost ninety percent (88.3%) of chiropractors sold retail products to patients. At an average $28.5 collections per patient visit (PVA), retail product sales to patients remains a major revenue source. But for junior practitioners with a humble patient growth record, point of service sales is the fastest way to increase practice revenue.

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