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E-Folder - The Top 10 Blog Survvial Tips
We’ll take a break from our normal programming to examine some common threads between blog failures. I think this is a good time to point out that not every blog is destined for stardom. Some blogs simpl
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
y will not excel, no matter how much effort and time is put into them. Many times the blogger is to blame. It is his/her poor decisions on content or user experience that are ultimately at fault. However
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
, most of these are completely avoidable. Want to make sure you don’t make the same mistakes? Here’s how.
1. Writing too little content. This is anything from writing very short posts to posting very in
1. Writing too little content. This is anything from writing very short posts to posting very in
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
requently. Your blogs should be 300-500 words each. Give your readers something to indulge in. You’ve got to establish a routine that your readers can count on. When I go about my daily blog reading, I e
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
xpect fresh content. When I don’t find it…I go elsewhere.
2. Bad navigation. Readers come from all walks of life. Not everyone is as uber-leet computer savvy as you. Yeah, so you’ve got a sweet flash an
2. Bad navigation. Readers come from all walks of life. Not everyone is as uber-leet computer savvy as you. Yeah, so you’ve got a sweet flash an
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
imation drop down toolbar. That does you no good if the user doesn’t have flash installed or has no idea how to use it. Keep it simple and efficient. The draw here is your content, not your flashy web sk
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
lls.
3. Poor marketing. Take advantage of directories, read up on SEO, use indexing tools, pinging tools, social network tools, etc. Create a signature with a link in every forum you belong to. Join new
3. Poor marketing. Take advantage of directories, read up on SEO, use indexing tools, pinging tools, social network tools, etc. Create a signature with a link in every forum you belong to. Join new
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
forums each day just for that purpose. Just make sure you have something real to contribute to the conversation or find yourself blacklisted as a spammer.
4. Too broad. Niche blogging is where its at.
4. Too broad. Niche blogging is where its at.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
With the blogosphere saturation levels reaching an all time high, you’ve got to focus on smaller groups of people to increase your conversion rate. You can say 3 things to a thousand people, or a thousan
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
things to 3 people. It doesn’t take a statistician to figure that one out.
5. Sterile content. To maintain any kind of readership you’ve got to have good, refreshing, original content. Don’t be just an
5. Sterile content. To maintain any kind of readership you’ve got to have good, refreshing, original content. Don’t be just an
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
other wordpress blog. You’ve got to write engaging, thoughtful content to stimulate your readers and make them want to come back for more. Read a few books on writing. I recommend “The Elements of Style”
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
.
6. Poor ad performance. A great many bloggers become disgruntled at their small earnings and decide the blog is a total failure. Don’t let this get in your way. This is such a feeble problem that can
6. Poor ad performance. A great many bloggers become disgruntled at their small earnings and decide the blog is a total failure. Don’t let this get in your way. This is such a feeble problem that can
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e solved by doing a bit of reading on placement and strategy.
7. Competition. There isn’t much you can do about this one. What I recommend is that you make friends, not enemies. Network. Treat other “co
7. Competition. There isn’t much you can do about this one. What I recommend is that you make friends, not enemies. Network. Treat other “co
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
mpetitors” as you would like to be treated. Generally speaking, bloggers are nice people. They like to help each other out. There’s always potential for a link swap or article review. Take advantage of t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
hings like ReviewMe.
8. Pulling the plug too early. If you’re blog doesn’t blow up within the first few months, don’t abandon it. Chances are, you’ve got a lot of lurkers that haven’t converted to subsc
8. Pulling the plug too early. If you’re blog doesn’t blow up within the first few months, don’t abandon it. Chances are, you’ve got a lot of lurkers that haven’t converted to subsc
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ibers yet. They’re waiting to see if this is going to be another one of those few week flings that fill up much of blogger.com or any of the other big name establishments. Have some faith.
9. No dedicat
9. No dedicat
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ion. Many bloggers try to take on too much. They have 2-3 blogs going, hoping that one of them will make it big. They fail to realize that by doing so, they are condemning themselves to lower levels of s
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
uccess and in turn, placing more stress/work on themselves than required. Make one blog and stick to it. Don’t expect things to happen overnight.
10. No audience. As elementary as this sounds, you’ve go
10. No audience. As elementary as this sounds, you’ve go
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
to have readers. You need to be taking advantage of social networking sites. You need to encourage your readers to comment. A non-active readership loosely translates to no readership at all. Any potent
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ial advertisers will see this and shrug off your blog as stagnant. This may complicate the conversion between casual browser and subscriber. Make sure you build a “community” environment for your readers
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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