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Does your website serve banner ads as a way of generating advertising revenue? Th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

en You should know that the click-thru rates on Google Banner Ads outperform the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

click-through ratios of the other major media, including Casale, ValueClick, and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Busrt Media.

What does this mean for your website? It means that Google banner a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ds will generate a higher number of clicks and earn more advertising revenue.

Wh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y do Google banner ads achieve higher click-thru ratios than other banner ads? Ju

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

st like Adsense, Google banner ads are relevant to the content on any given webpa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ge. So, banners that are relevant to what the website’s audience is interested i

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n will be displayed. The others display random banner ads so the likelihood of a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

user clicking one it is reduced.

Perhaps you didn't know that Google offers bann

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

er ads? Google is traditionally known for Adsense, it pay-per-click (PPC) text-li

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nk ads. But they do provide banners as well and pay out based on CPC rather than

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the traditional CPM for banners. You can sign up just as you do for Adsense but y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ou would choose the option for "image ads only." The cost-per-click on image ads

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tends to be approximately the same as the cost-per-click on text ads.

In my expe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rience, I have found that click-through rates on Google’s image ads are more than

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a full percentage point higher than the click-throughs on other banner ads. One

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

percentage point may not seem like much, but think of it this way: If your websit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e serves 100,000 banners per day, one percentage point equals 1000 clicks. That’s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

1000 more clicks a day which translates into a lot more revenue for your website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/57418/e-folder-ClickThru-rates-On-Google-Banner-Ads-Outperform-ClickThrough-Ratios-Of-Other-Media-Banners.html">Click-Thru rates On Google Banner Ads Outperform Click-Through Ratios Of Other Media Banners</a>

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Yes, You know and your Mother knows, too! However, the rest of the world has to be informed. Someone has to spill the beans. Let the world know that YOU are holding the “goods”.

A carefully researched and developed plan, with quantifiable objectives and measurement systems, is essential to success. To help with your planning process, here are the essential elements that every marketing plan should have.

An office affair is certainly a popular way to meet that special someone but can an office relationship be a career-limiting move? (Hint: yes it can!)

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