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More than likely, you have seen a banner ad or two (million) if you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

have spend any amount of time online. You know what they are: th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

se rectangular ads that appear all over the web, touting businesses

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of all kinds. The basic idea is that these ads – like something ak

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n to real-world billboards – are designed to catch your attention.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Your part in all of this is to click on them, which will bring you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o the advertiser’s website where you will (theoretically) buy whate

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ver it is they are peddling.

At its base level, a banner ad is a s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ecialized kind of hypertext link, wherein a piece of HTML code dire

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ts a web browser to open up a specified web page when a user clicks

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on it. Instead of a traditional link that uses text as an indicati

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n of where to click, a banner ad uses a graphic or an animation.

M

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ch like traditional print ads, banner ads can take many different f

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rms. Some contain only one image (in the form of a JPEG or GIF ima

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ge) while others are animated, displaying a succession of graphics

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ne after another. Some use audio or video elements (these are call

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d rich media ads) and still others have an interactivity feature th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t goes beyond you simply clicking on the ad. No matter what form th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y take, banner ads serve two basic functions: To get your attentio

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and to convince you to “click through” to the advertiser’s website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/57410/e-folder-Promote-Your-Site-With-Banner-Ads.html">Promote Your Site With Banner Ads</a>

BB link (for phorums):
[url=http://www.e-folder.org.ua/article/57410/e-folder-Promote-Your-Site-With-Banner-Ads.html]Promote Your Site With Banner Ads[/url]

What behaviour maximises the chances of thinking of great ideas? What behaviour maximises the ability to nurture ideas until they begin to reveal their potential?

Anyone that is in sales has had to, at one point or another, prospect for new customers. If you are one of the lucky ones the company you work for provides leads for you directly in to some kind of a CRM solution. For a while I was one of the lucky ones. Our website was generating about 15 new leads per day and these leads magically appeared in our homegrown CRM. But easy lead distribution, like all things, came to an end when I left that company to start my own consulting practice. Being self-employed meant I now needed to prospect my own leads.

It can be a real challenge to sound professional to clients with babies crying and children screaming in the background. As a work-at-home-mom, I am all too familiar with the dreaded phone call. But there are a few things you can do to work around this problem.

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