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E-Folder - Do Your Autoresponders Drive Your Customers Crazy?
A chained auto-responder is a sequence of emails that gets delivered automatically when someone subscribes to this autoresponder.
It is used in marketing to deliver mini-advertisements, teaser courses, demo extracts, testimonials or stepped sales
It is used in marketing to deliver mini-advertisements, teaser courses, demo extracts, testimonials or stepped sales
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
letters, and all of this is designed to get the client eventually to click on the "buy me now" link for the main product that is being promoted.
There are three main problems with chained auto-responders. Avoid these, TEST your linked auto-respo
There are three main problems with chained auto-responders. Avoid these, TEST your linked auto-respo
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
nders before you inflict them on the general public, and you should see significant increases in your sales.
Problem No. 1 - No Content Beyond Selling
This is THE most VIOLENTLY annoying class of chained autoresponders - message after message fr
Problem No. 1 - No Content Beyond Selling
This is THE most VIOLENTLY annoying class of chained autoresponders - message after message fr
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
m the same place, trying to sell you something, in so many different words. YUCK!
What marketers who don't THINK seem to forget is that folk who own and manage PCs and email aren't that stupid.
They can read and write, you know, and they are not
What marketers who don't THINK seem to forget is that folk who own and manage PCs and email aren't that stupid.
They can read and write, you know, and they are not
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
IDIOTS.
After two or three repeats, they will immediately delete such messages from their inbox and probably put a spam block on the sender domain for good measure.
That's not what the marketeer had in mind, I should wager ...
Problem No. 2 -
After two or three repeats, they will immediately delete such messages from their inbox and probably put a spam block on the sender domain for good measure.
That's not what the marketeer had in mind, I should wager ...
Problem No. 2 -
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
oo Little Content
I remember one "mini course" which contained nothing but teasers and virtually no useful information whatsoever.
Once again, look, marketeers!
If you want people to "try" the product, you need to give them at least a little ta
I remember one "mini course" which contained nothing but teasers and virtually no useful information whatsoever.
Once again, look, marketeers!
If you want people to "try" the product, you need to give them at least a little ta
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ste of it.
Don't hold the glass with the sample wine under their nose, and when they reach out, oops, that'll be $875 dollars please ... but we do have a "money back" guarantee ...
This is just ANNOYING, it's even dishonourable and an angry pers
Don't hold the glass with the sample wine under their nose, and when they reach out, oops, that'll be $875 dollars please ... but we do have a "money back" guarantee ...
This is just ANNOYING, it's even dishonourable and an angry pers
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
n does not make a good customer.
Problem No. 3 - Too Much, Way Too Much ...
I subscribed to another auto-responder teaser mini course just a few days ago, and here, the folks in charge had done a 180' U-turn on the two points above, most likely
Problem No. 3 - Too Much, Way Too Much ...
I subscribed to another auto-responder teaser mini course just a few days ago, and here, the folks in charge had done a 180' U-turn on the two points above, most likely
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
because they got it that those content less/content poor efforts don't work to sell more of their product.
In their desire to have it be known how marvellously content packed the main item was, they created this huge long document, of at least 20
In their desire to have it be known how marvellously content packed the main item was, they created this huge long document, of at least 20
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
25 paragraphs for the first installment of their chained auto-responder.
Gee.
Now I don't know about the rest of the planet, but I'm actually quite a busy person and I get STACKS of emails every day.
I try and cut down the time I spent on deal
Gee.
Now I don't know about the rest of the planet, but I'm actually quite a busy person and I get STACKS of emails every day.
I try and cut down the time I spent on deal
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ing with email because it does get out of hand, and on this occasion I was into something else anyway.
I took just *one look* at the plethora of writing and went, "Oh god, I don't have time for that right now ..." and left it.
Have you ever left
I took just *one look* at the plethora of writing and went, "Oh god, I don't have time for that right now ..." and left it.
Have you ever left
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
a non-priority email for later ...?
Yeah, you know what I mean.
But then, the very next day, the 2nd installment arrived. I opened it and damn me, there's another REAM of goodness knows what, but now I've missed the boat because this is No. 2 a
Yeah, you know what I mean.
But then, the very next day, the 2nd installment arrived. I opened it and damn me, there's another REAM of goodness knows what, but now I've missed the boat because this is No. 2 a
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
d I haven't read No. 1 yet!
I hastily closed it, feeling guilty and moved on.
But then, No. 3 arrived - another book length installment. I just couldn't handle it anymore.
I deleted the lot.
Now that's a terrible shame because there may have b
I hastily closed it, feeling guilty and moved on.
But then, No. 3 arrived - another book length installment. I just couldn't handle it anymore.
I deleted the lot.
Now that's a terrible shame because there may have b
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
een valuable information I never got, and the guys who wrote this spend AGES doing it.
So, here are my suggestion for chained auto-responders copy.
1. Head it with, "Busy? Save me! I contain important information!" or words to that effect.
2. K
So, here are my suggestion for chained auto-responders copy.
1. Head it with, "Busy? Save me! I contain important information!" or words to that effect.
2. K
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ep it SHORT. Pick out ONE USEFUL thing and just - tell me THAT. So I can glance at it and say, "Hey, that's useful! Cool! Thanks, guys!" When I mean short, I mean anything above three paragraphs is way, way too long for an autoresponder email in t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
his day and age.
3. Keep it TOTALLY FOCUSSED on the product you are selling. I'm on autoresponders where you wouldn't begin to guess for all the waffle, testimonials, side tracks and "personal messages" what I'm supposed to be BUYING at the end o
3. Keep it TOTALLY FOCUSSED on the product you are selling. I'm on autoresponders where you wouldn't begin to guess for all the waffle, testimonials, side tracks and "personal messages" what I'm supposed to be BUYING at the end o
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
the day!
4. Give people a chance to keep up. Space your messages three days, don't inundate us. Or better still, test this for yourself. A lot of "internet marketing wisdom" is completely out of date now because it was researched back in the day
4. Give people a chance to keep up. Space your messages three days, don't inundate us. Or better still, test this for yourself. A lot of "internet marketing wisdom" is completely out of date now because it was researched back in the day
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s when we got four emails a week, and not fourteen thousand each. Time has moved on and requires NEW thinking, and different strategies.
My last tip on chained autoresponders is as follows.
5. Subscribe yourself to OTHER PEOPLE'S efforts.
Don't
My last tip on chained autoresponders is as follows.
5. Subscribe yourself to OTHER PEOPLE'S efforts.
Don't
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
look at them as a marketeer would, but as though you were a human being in front of their computer, if you know what I mean by that.
You can learn what pleases and what works, and what doesn't.
Mark out to yourself what you like and use this in
You can learn what pleases and what works, and what doesn't.
Mark out to yourself what you like and use this in
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
your own efforts, and avoid what really turns you off.
Lastly, keep working at your chained autoresponder copy until you have something that really works, and really brings in lots more sales.
They are a great resource - if you handle them right
Lastly, keep working at your chained autoresponder copy until you have something that really works, and really brings in lots more sales.
They are a great resource - if you handle them right
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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