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What the heck is an autoresponder?

An autoresponder is much like a fax-on-demand syst

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

em, where you call a number — or, in this case, email a specific email address, fill o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t a form on a website or do something, like buying something online — and get an insta

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nt reply.

Internet marketing and online business people agree that email autoresponde

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s are the greatest marketing tool ever invented. Why? Because it gives people instant

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

access to information!

Think about it.

People are more likely to send an email to au

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

oresponder than to a real, say, sales department. The reason? People want information

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

NOW! They don't want to wait nor ask for it.

But the reason why marketers love "smart

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

autoresponders specifically is because, when prospects request information, their inq

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

uiry gives you permission to follow up with them!

"Smart" or "intelligent" autorespon

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ers go further than just a one-time reply, because they allow you to correspond with p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ersonalized follow-up messages after the initial reply...

The beauty is that they can

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

all be pre-written, pre-set and pre-programmed... Only once! You decide how many email

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s, write the messages and set the intervals between them...

And that's it! In other w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rds, smart autoresponders are like automated salespeople working for you, in the backg

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

round, around the clock, so you don't have to! But there's more...

If you don't have

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

professional, personalized, systematic and timely follow-up approach that hits your p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rospects with your message at least four to eight times, you're losing money!

The bot

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

om-line is this: following up can increase your sales significantly. In fact, sending

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

multiple follow-up messages can increase sales by 80% and as much as 400% or even more

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/57368/e-folder-Lesson-1-Autoresponders-101.html">Lesson #1: Autoresponders 101</a>

BB link (for phorums):
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Pharmaceutical Sales Interview Questions are usually centered around behavioral interview questions, asking you to prove that you possess the skills and abilities required for pharmaceutical sales jobs. As an interview coach and previous pharma recruiter, I recommend using the STAR format to WOW the pharmaceutical sales manager! Here's an explanation of this format, as well as a compelling example of a real-life pharmaceutical sales interview question and answer situation.

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