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1. Collect leads with your autoresponder. You will get an e-mail digest of ever

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

yone's e-mail addresses who requests information from your autoresponder.

2. P

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

blish a price list of all the products and services that you offer. You could a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lso include order forms, product descriptions, and other sales material.

3. Pu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lish free reports in autoresponder format. The reports should be related to you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r business or web site. Giving away free stuff will quickly increase your traff

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

c.

4. Collect vital customer satisfaction information by publishing a survey i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n autoresponder format. This type of information will help you serve them bette

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

.

5. Instead of answering every customer question that's e-mailed to you, publ

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ish " Frequently Ask Questions" in autoresponder format. This will save time an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

money.

6. You could publish your testimonials or endorsements in autoresponde

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r format if you don't have the room in your ad copy. It's more effective to inc

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ude all of them.

7. Provide back issues of your e-zine archives in auto- respo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nder format. This will give your subscribers and web site visitors easy access

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o them.

8. Publish your entire web site in autoresponder format. Sometimes vis

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

itors don't have enough time read your entire site. They could print it out and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

read it offline.

9. You could offer your ebook in autoresponder format. Your v

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

isitors won't have to download it or have the software to read it right away.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

0. You could publish the terms and conditions to any business transactions in a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

utoresponder format. This could include return policies, purchases, refunds etc

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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